Indian Outbound Traveler is Emerging as a Dark Horse for MICE and Luxury Travel

Press release from Business Wire India
Source: QnA International
Friday, July 05, 2013 11:23 AM IST (05:53 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, Lifestyle, People, Travel & tourism; Business: Advertising, PR & marketing, Business services, Hospitality, Information technology, Major diversified industrial groups, Media & entertainment, Retailers, Transport engineering, Travel & tourism
Indian Outbound Traveler is Emerging as a Dark Horse for MICE and Luxury Travel

Dubai, UAE and Mumbai, Maharashtra, India, Friday, July 05, 2013 — (Business Wire India) — Global Partners attending the MICE India and Luxury Travel Congress (MILT Congress) stress on the growing importance of the Indian MICE and Luxury Traveller

The UNWTO predicts that India will account for 50 million outbound tourists by 2020. With more than 1.2 billion inhabitants and an increasing GDP, India is one of the fastest growing outbound travel markets in the world.

The MICE, Business & Luxury travel segment in India has emerged as a sort of a “Dark Horse” in the past few years.

Being the third fastest growing global economy and its increasing dominance in international trade has compelled many international suppliers and foreign Tourism Boards to have a focused strategy for the Indian outbound MICE segment.

According to Mischa Mannix-Opie, Regional Manager South and South East Asia, Tourism New Zealand. “Tourism New Zealand views India market as a priority emerging market and we have secured additional funding to increase our marketing efforts in India market in the next three years. The MICE sector will be a key focus in our new marketing plan. We currently host many Indian incentive groups annually. As we build our profile in the sector we look forward to hosting more India incentive groups in 100% Pure New Zealand,”

India’s outbound travel market is recognized as one of the key emerging sources of tourism for the world. Keeping this potential in mind, ITL World is ready to cater to this enterprising emerging MICE market by partnering with the MICE India & Luxury Travel Congress 2013 to cater to the needs of Indian corporate & business travel buyers.

“ITL world is proud to be in alliance with MICE India and Luxury Congress 2013, one of the most dynamic business focused congress today. This is more than just a great platform for us to showcase our unique MICE solutions to the Indian market. ITL world having originated from India, gives us an edge over our competitors.” notes Mr. Rafeeq Mohammed, Regional Head GCC, ITL World.

Many countries are assessing their relationships with India and are attempting to best position themselves to develop economic, cultural, or political opportunities.

Indian outbound MICE market was estimated to be around US$ 550-600 Million in 2011. It grew strongly and resulted in an outbound trip volume of 6.2 Million, with around 1.5-1.8 Million Indians travelling outbound only for MICE. Industry verticals like Pharmaceutical, Cement, FMCG, IT and Financial services are the major contributors to the Indian outbound MICE sector.

As international competition for India’s attention intensifies, destinations eager to showcase their MICE solutions must draw India’s gaze.

“Atlantis, The Palm in Dubai offers unmatched conference, banqueting and entertainment facilities with one of the largest capacity for delegates in Dubai while combining exceptional meetings facilities with outstanding leisure opportunities and worldwide cuisines”, says Carl Palmlund, Vice President Group Sales, Atlantis, The Palm.

“By having the right expertise when it comes to the specific cultural requirements of our Indian clients, we make sure to tailor the events to their needs. Our main goal is always to build trust and exceed expectations”, Palmlund continues.

Several destinations are formulating Indian centric policy to tap the growing potential of Indian MICE market.

According to GB Srithar, Area Director, South Asia for Singapore Tourism Board, “Singapore continues to receive many international accolades as a MICE destination, including recognition as the top International Meeting City for the 6th consecutive year (Union of International Associations Global Rankings of 2012). In India, it has established itself as a top-of-mind destination for meetings and incentive travel among the Indian corporates.

Singapore’s value proposition stems from reliable infrastructure and global business networks within a vibrant, pro-business environment. With business travellers and event organisers becoming more discerning, the challenge lies in maintaining our leading position as a business city of choice through constant innovation while staying relevant and competitive by providing personalised and enriching experiences that meet the evolving needs of our visitors.

The attractions provide unconventional meeting venues, creative spaces for corporate and private functions and experiences beyond the board room and hotel meeting facilities, like the Art Science Museum at Marina Bay Sands, Gardens by the Bay and Marine Life Park.”

It is not that only Asian countries are upbeat about Indian MICE market. Countries from Europe are equally focused on the Indian MICE market.

The MICE sector to Greece has definitely been on the upswing. Greece is a top destination for Indian travelers, be it for business or leisure. The country’s numerous destinations of immense beauty, rich with history longer than 5.000 years, incomparable monuments and admirable traditions offer to Indians the opportunity to explore a different yet, in a way, familiar world, since both countries share unique civilizations characteristics, combined with great history. The country’s state-of-the-art facilities can provide Indian tourists with the luxury they wish to enjoy during their vacations and the punctuality they demand for their corporate activities.

Zurich Tourism is also promoting its tourism products in India to MICE segment. With its numerous event locations both big and small, Zürich provides the perfect framework for every kind of convention, meeting and event. Zürich is a business metropolis, international financial center and melting pot of many different cultures. It is among the cities with the best quality of living in the world, and offers art, culture, shopping and nature at the highest level.

Portugal also has recently entered India with a clear focus on tapping the MICE & Business travelers. Vega DMC, one of the key travel agents in Portugal along with their partners, Myriad Hotels have the following thing to say about this exotic land. “Portugal, a destination with a growing popularity due to its great weather, beautiful landscape, excellent food, and friendly people. The destination offers a perfect mixture of ancient history and stunningly modern infrastructures that will amaze all. When visiting Portugal you may experience culture, shop in some of the best malls in Europe, and wind-down in our fantastic seafront restaurants.”

The Portuguese hotel chain, Tivoli Hotels & Resorts is also promoting its 12 properties in Portugal and 2 in Brazil to the Indian traveller. With over 80 years of experience, Tivoli Hotels & Resorts differentiate through the range of unique experiences offered to guests and an innovative and outstanding service. In Portugal, the group is present in the main tourist destinations with benchmark hotels in Lisbon, Sintra, Coimbra and the Algarve. In Brazil, the Tivoli São Paulo – Mofarrej stands out for its luxury and style, while the Tivoli Eco Resort Praia do Forte is an idyllic destination for nature lovers and ecotourism.

About QnA International

QnA International creates and delivers business learning and development exchange platforms through B2B conferences, bespoke events and trainings. The company also has an expertise in managed conferences and events and key account management. For more information please visit:

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Nancy Jones, Marketing Manager, MICE India and Luxury Travel Congress, +971 4388 5545, [email protected]


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