Cafe Coffee Day Enhances Customer Experience with Axis Network Surveillance Cameras

Press release from Business Wire India
Source: Axis Communications
Wednesday, July 03, 2013 04:55 PM IST (11:25 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Media & entertainment; Technology
Cafe Coffee Day Enhances Customer Experience with Axis Network Surveillance Cameras
Greater security, more efficient operations help enhance customer engagement

Bangalore, Karnataka, India, Wednesday, July 03, 2013 — (Business Wire India) — Axis Communications today announced its partnership with the Cafe Coffee Day (CCD) for installing physical security solutions at over 500 CCD outlets in India. With the Axis surveillance deployment, CCD management can monitor its cafes in real time, across locations. The expected benefits would be increased security, better staff management which will consequently result in enhancing the customer experience overall.

In this greenfield IP-based surveillance solution from Axis Communications, the company has installed 1000 cameras in 500 stores in the first phase. The management team at CCD was looking for a superior surveillance solution that would help them enhance security, increase productivity and better staff control in order to enhance service standards that would drive greater sales.

“Our objective was to implement a surveillance system that goes beyond ensuring security and actually serves as a tool to enhance the overall operational efficiency,” said Venkatesh Babu S, Head-MIS, Cafe Coffee Day. “With 24/7 surveillance, the top level management will have a window into all the locations at all times, irrespective of their physical location and this will enable us to enrich our overall customer experience.”

“We are proud to partner with Cafe Coffee Day authorities as they invest in monitoring their cafes with advanced IP based surveillance cameras,” said Sudhindra Holla, Country Manager, Axis Communications, India. “The cameras that would be installed at the stores are Axis fixed dome network cameras – AXIS M3011, M3004-V and AXIS M3203 which are specifically designed and best suited for Cafe’/ restaurant business.”

Axis is the market leader in network video and a driving force behind the shift from analog to digital video surveillance, which paves the way for a more secure, smarter and safer world. Through its ‘smarter video surveillance’ solutions, Axis is commited towards driving the convergence by making IP surveillance available to everyone. With tight integration with partners, Axis provides smart and flexible video solutions that meets fast-changing user expectations for increased and efficient business management. As technology is getting smarter, Axis is optimizing image quality tailored for every surveillance scenario and incorporates smart capabilities in its surveillance cameras, such as self diagnosis, automatic updates and reboots.

Axis Communications, which started its Indian operations in August 2007, is a leading provider of network video solutions for professional installations across verticals. The company’s customers in India include the International Airports in Chennai, Delhi and Hyderabad; D.Y. Patil Stadium in Mumbai and ITC Welcome Group Hotels, among others.

Cafe Coffee Day is a part of the Amalgamated Bean Coffee Trading Company, the largest integrated coffee company in India. The group owns plantations and retails coffee through exclusive outlets. CCD currently owns and operates 1500 stores in 200 cities spread across India.

About Axis

Axis is an IT company offering network video solutions for professional installations. As the market leader in network video, Axis is leading the way to a smarter, safer, more secure world – driving the shift from analog to digital video surveillance. Offering network video solutions for professional installations, Axis’ products and solutions are based on an innovative, open technology platform. Axis has more than 1,400 dedicated employees in 40 locations around the world and cooperates with partners covering 179 countries. Founded in 1984, Axis is a Sweden-based IT company listed on NASDAQ OMX Stockholm under the ticker AXIS. For more information about Axis, please visit our website

Sharon Chong, Marketing Manager, South Asia Pacific, Axis Communications, [email protected]
Vidya Sravanthi, Text 100 Public Relations, [email protected], +91 9663883216


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