Press release from Business Wire India
Source: The MobileStore Lounge
Friday, June 21, 2013 05:20 PM IST (11:50 AM GMT)
Editors: General: Arts & culture, Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Major diversified industrial groups, Media & entertainment, Retailers, Telecommunications; Technology
Experience Telecom Technology in a Larger than Life Way The MobileStore Launches ‘The MobileStore Lounge’

Mumbai, Maharashtra, India, Friday, June 21, 2013 — (Business Wire India) — Mobile technology is ever changing and can be confusing and complicated at times. It brings a host of features, of which only a few are understood and a fewer are used! The Mobile Store launches the largest smartphone destination, The MobileStore Lounge in Delhi. A place that makes technology easy, the MobileStore Lounge, one stop Smart Phone shop that provides, multi brand handsets, accessories, Android Zones, Brand Experience zones, repairs, VAS etc all under one roof brings in the power of ‘live experience’ to bring out the power of technology for everyday consumer use.

Located in the most iconic place in Delhi, Connaught Place, The MobileStore Lounge makes it easy to browse, choose, use and pay for Smart phones and tablets with the help of Brand experience zones where 3 to 4 devices from brands like Samsung, Nokia, HTC, Apple and Sony are displayed in each brand experience zone. The lounge boasts of the first ever phone OS agnostic Data Transfer Dock facility absolutely free. So you can transfer data from one phone to another without any worries.

A hand-picked team of intensively trained Tech Buddies from internal Mobile Store force as well as external sources, who have extreme comfort with gadgets, conduct live experiences and bring alive usage of phones to the customers. They are not sale staff but they are Tech Buddies. The Mobile Store Lounge is the first ever store with complimenting accessories for each phone placed below the phone. So a customer doesn’t really need to look around what compliments his handset.

The Mobile Store Lounge has the second ever Android Zone in India where customers can download Apps at the store as it’s completely Wi Fi or they can take home Google play cards and download the relevant apps. Also the Mobile Store Explorer, Tablet Assisted Store Staff help assist customers using a tablet to give feature specification, trouble shooting assistance and service center list for handsets any where in the country.

Commenting on the launch of The Mobile Store Launch, Mr Himanshu Chakrawarti, CEO – The MobileStore Limited says, “The MobileStore Lounge is a unique experience and moves beyond live display into the realm of actual larger than life experience. With technology elements, live features and very friendly intensively trained Tech Buddies, the experience of the Lounge is aimed at making the consumer at ease with technology.”

The MobileStore Lounge
Shop No. B1, Ground Floor
Connaught Place,

About The MobileStore:

The MobileStore format is a one stop mobile solution shop that provides, multi brand handsets, accessories, connections, repairs, VAS etc all under one roof. The MobileStore currently has over 900 outlets across 150 cities, thus covering virtually every major town in every state across India. Mr Himanshu Chakrawarti, CEO – The MobileStore Limited, heads India’s first countrywide chain of retail outlets for mobiles. He believes that. The MobileStore, with its nationwide footprint on one hand and deep relation with brand owners on others, is well positioned to capture a larger incremental market share.

The MobileStore outlets are in three formats: Large – 1000-1500 square feet, Medium – 800-1000 square feet and small – 150-200 square feet. The MobileStore caters to the Indian consumer’s choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the globe. The MobileStore offers complete telecom solutions right from handset purchase to the choice of service operator and miscellaneous services like monthly bill collections etc., the stores also offer connections (pre paid and post paid), accessories and VAS including the latest ring tones, wallpapers and gaming and prompt after sales service, available not only in the city of purchase but in all The MobileStore outlets across the country.

To view the photograph, please click on the link given below:

The MobileStore lounge
For picture(s)/data to illustrate this release click below:
The MobileStore Lounge

Nawzer Kerawala, Synergy Public Relations,


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