Source: Business Wire
Monday, June 17, 2013 10:15 AM IST (04:45 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Banking & financial services, Business services, Financial Analyst, Information technology; Technology
Axis Bank Selects Earnix to Boost Customer and Pricing Analytics Power
Earnix integrated pricing and customer analytics solution would enable India’s third largest private bank to optimize consumer relationships with greater personalization of loan products and services
Mumbai, Maharashtra, India, Monday, June 17, 2013 — (Business Wire India)

Earnix, a leading provider of integrated pricing and customer analytics solutions for banking and insurance, today announced that Axis Bank, India’s third largest private sector bank, has selected the Earnix Banking software to enhance the bank’s pricing and customer analytics capabilities.

Combining advanced risk and demand modeling with real-time connectivity to core systems, the Earnix integrated customer analytics platform empowers financial services providers to optimize the alignment of products and prices to customer demand. The highly flexible solution can be easily adapted to the need of specific market segments, allowing banks and insurance companies worldwide to achieve higher profitability and growth even in extremely competitive markets.

Axis Bank will be using the Earnix software to optimize loan origination effectiveness, increase customer loyalty, and reduce loan prepayments due to refinancing with other institutions.

“Axis Bank understands customers’ needs and is proud to be a front-runner in serving more than 12 million retail customers. We believe in offering highly personalized products that suit the individual banking needs. We will continue to work with companies such as Earnix that have deep banking expertise and advanced technologies that will enable us to increase customer insight and the effectiveness of our banking operations,” said Jairam Sridharan, President, Consumer Lending & Payments, Axis Bank.

“Robust analytical capabilities and pricing sophistication are quickly becoming universal requirements for financial services organizations in all parts of the world, and especially in high-growth and hyper-competitive markets such as India,” said Amitai Ratzon, Vice President of Sales at Earnix. “We are honored to add Axis Bank to our rapidly-growing global customer roster and view this relationship as an important stepping-stone in our ongoing commitment to the Indian market.”

With a growing presence in the Indian subcontinent, Earnix is currently seeking highly qualified banking and insurance professionals to join its operations in Mumbai.

About Axis Bank

Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

With its 1,947 domestic branches (including extension counters) and 11,245 ATMs across the country, as on 31st March 2013, the network of Axis Bank spreads across 1,263 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi.

The Bank’s website offers comprehensive details about its products and services.

About Earnix

Earnix Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer demand and its impact on business performance, enabling alignment of pricing and products with changing market dynamics. Earnix combines risk and demand modeling with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to optimize deposit, loan, and policy prices. For more information visit



Samir Jayaswal, +91-959-451-1110
Earnix Ltd.
Aviv Cohen, VP Marketing, +972-3-753-8292


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