Press release from Business Wire India
Source: LurnQ
Tuesday, May 21, 2013 12:14 PM IST (06:44 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Business services, Education & training, Information technology, Media & entertainment; Technology
Plancess Partners with LurnQ taking the $2 Billion Engineering Test Preparation Market Online

Mumbai, Maharashtra, India, Tuesday, May 21, 2013 — (Business Wire India) — LurnQ, a social online learning and teaching platform, is proud to announce its partnership with Plancess, India’s first company to provide study material for Engineering entrance examinations prepared by top hundred IIT-JEE rankers. The partnership will give Plancess LurnQ’s technology for running engineering test preparation courses online. This will enable Plancess to make the process of learning collaborative and engaging which could potentially bring about a transformation in the engineering test preparation industry, currently estimated to $2 Bn in revenues and growing at 15 – 20% CAGR (CLSA analyst report on Indian Education Sector).

LurnQ’s partnership with Plancess enables learning to be a meaningful two-way process in an increasingly digitally networked society. For today’s learner, internet is the preferred option to learn and according to experts, 50% of education will move online in the next ten years. India’s rapid adoption to the online medium is evident from the fact that it is the second largest country participating in online courses offered by the likes of Coursera.

“LurnQ offers a ubiquitous learning platform for a consistent and real-time learning experience”, said Tarun Mitra, CEO and founder, LurnQ. “Our social functionality helps in engaging the users with multiple options to learn collaboratively as one would experience in a classroom. The more powerful your network, the better your learning experience.”

“Using only videos to teach can be boring to both the teacher and learner and therefore LurnQ’s platform allows us to integrate different media types like text, videos, documents, images etc. into a single platform. This gives our learners a unified experience by offering learning in a personalized and structured format,” said Nitesh Salvi, Director and co-founder, Plancess.

About LurnQ

LurnQ is a product of Technium Labs, a technology company that empowers learners with the ability to maximize the resources available to them in this digital age. Launched in October 2012, LurnQ offers an improved approach to online learning by offering tools to create, teach and collaborate. Users’ connections in their network can benefit from each other’s knowledge and expertise. Users have an advantage to create an identity within their network or community, build and maintain a reputation, and influence behaviour by making this public. For more information, please visit

About Plancess

Founded by IITians, Plancess Edu Solutions is India’s first company providing video lectures delivered by top 100 rankers of IIT JEE. The company provides fresh study material and video tutorials to students preparing for boards, IIT JEE exam and other engineering entrance examinations. With its carefully-designed learning tools and commitment to excellence, the company aims to make it easier for the students to realize their dream of cracking IIT exam. Providing valuable support to the student community in every possible way, Plancess ensures that financial constraints don’t play a spoilsport when it comes to getting into your favourite engineering college and building a successful career. For more information visit

Grishma Samuel, LurnQ, +91 9987731455,
Tejal Daftary, Crisscross Communications, +91 9820404621,


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