Press release from Business Wire India
Source: Huggies
Friday, May 17, 2013 03:15 PM IST (09:45 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Clothing & accessories, Healthcare, biotechnology & pharmaceutical, Household & personal care products & services, Major diversified industrial groups, Media & entertainment, Retailers; Healthcare
Celebrity Mom Kajol Launches Huggies Wonder-Pants

Mumbai, Maharashtra, India, Friday, May 17, 2013 — (Business Wire India) — — Special Soft-Hug Design for all-around softness, to protect a baby’s delicate skin

— Clinically proven* to help prevent diaper rash; and provides the best in baby skin comfort

Successful Bollywood actress and mother of two, Kajol launches Huggies® Wonder-Pants – an ultra-soft diaper-pant developed to protect a baby’s delicate skin. The new Huggies® Wonder-Pants provide an all-in-one solution for parents who are increasingly seeking the best for their baby. Clinically proven* to help prevent the common problem of diaper rash, the new Huggies® Wonder-Pants are designed to provide total baby skin comfort.

The diaper expert Huggies understands the significance of offering benefits like softness, over & above basic dryness, and has designed the new Huggies® Wonder-Pants keeping this need-gap at the forefront. Huggies Wonder-Pants’ first ever Soft-Hug Design has a cottony soft layer inside and a soft elastic waistband for an overall soft and gentle experience. Moreover, Huggies Wonder-Pants has a special blue speed dry layer that quickly absorbs wetness; and an air-fresh material on the outside allowing breathability for a wholesome & comfortable protection.

Mr. Prakash Iyer – Managing Director, Kimberly Clark Lever shared, “Superior performance, comfort and convenience have been the prime focus areas of our product development experts at Huggies. We believe in making products that provide babies with the best in skin comfort and enhance the joys of parenting. Our association with Kajol will also help us engage young mothers across India, as she is widely admired as a mother, as well as a very successful working woman. We are delighted to achieve a remarkable brand fit for the new Huggies Wonder-Pants with Kajol, as she not just speaks the product but actually lives it!”

The brand ambassador Kajol added, “Huggies is a trusted brand from Kimberly Clark Limited and they are the diaper experts as far as I’m concerned. I am thrilled to launch the new Huggies® Wonder-Pants as they have a special Soft-Hug Design which provide all-round-softness and complete comfort for a baby’s fragile skin. These new diaper pants are also very convenient to use and make parenting a more enjoyable experience. Having used Huggies diapers for my own kids, I can confidently vouch for their diapers as being the best in class! “

Huggies® Wonder-Pants are available at all leading retail outlets and chemists across India. This new wonder product is available in sizes from Small to XL and is accessibly priced to suit the requirement of each parent.

Now go ahead and entrust your baby’s delicate skin to the new Huggies® Wonder-Pants and enable more joyous moments of discovery with your little wanderers!

To view the behind the scenes video of the latest Huggies Wonder Pants commercial and Kajol talking about her children Nysa and Yug, while giving tips to moms visit –

To download – Making of Huggies Wonder Pants Commercial with Kajol.mp4

*Highly breathable diapers were found to be more effective in preventing diaper rash than non breathable diapers , based on a study done in US – (Akin et al Pediatric Dermatology – 2001), Huggies Wonder Pants have the breathability features which were tested in the diapers in the clinical trials.”
^In the Huggies Range.

About Kimberly-Clark Lever Pvt. Ltd

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. ( In India, Kimberly-Clark has a 50:50 joint venture with Hindustan Unilever.

To view the photograph, please click on the link given below:

Celebrity Mom Kajol with the new Huggies Wonder Pants
For picture(s)/data to illustrate this release click below: Mom Kajol with the new Huggies Wonder Pants.jpg
Celebrity Mom Kajol with the new Huggies Wonder Pants

Rosanne Rodricks, Edelman India, +91 9820115421, [email protected]
Deepanshi Tandon, Edelman India, +91 9987939133, [email protected]


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