Press release from Business Wire India
Source: Mobango
Thursday, April 04, 2013 02:46 PM IST (09:16 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Major diversified industrial groups, Media & entertainment, Telecommunications; Technology
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Saheb Biwi Aur Gangster Returns Video Content Gathers over One Lakh Free Downloads on Mobango Apps Store

Mumbai, Maharashtra, India, Thursday, April 04, 2013 — (Business Wire India) — ‘Jugni’ and ‘Media Se’ music videos gathered momentum in a span of 10 days on Mobango, world’s largest independent app store

Director Tigmanshu Dhulia’s ‘Saheb, Biwi Aur Gangster Returns’ (SBGR) video songs ‘Jugni’ and ‘Media Se‘ together gathered more than 1 lakh free downloads within 10 days on Mobango, world’s largest independent apps stores. Times Music, the content owner, aligned with Mobango to provide the film’s music content to its users and expanding its reach. The film released last month and the music videos have set a record on the apps store of being in the ‘Most viewed‘ Bollywood content within the first week of its addition on the platform.

Co-producer of the film, Nitin Tej Ahuja, exclaimed, “It’s great to see such great response to the content of the film SBGR across the world. Everyone associated with the film has worked hard and are excited to see the soaring popularity of the film. Mobango’s platform has only added to this popularity bringing quality content to the fans.”

The SBGR franchise content has been well-received across various mediums. Partnering with Mobango, an apps store, the content has seen high mobile penetration through the platform’s users and helped promote the film’s music content further adding to the already increasing YouTube viewership.

Mandar Thakur, COO, Times Music India stated, “Being a global apps store, Mobango was an ideal partner as an additional platform to further promote the film’s music content and reach a different set of audiences. We are glad to partner with Mobango and see penetration outside the traditional electronic media outlets

Mobango is one of the largest cross platform application stores in the world driving more than 1 million downloads a day. The Mobango community has nearly 8 million registered users, and over 1.5 million pieces of content, fully optimized for over 2,000 phones. Mobango serves customers in over 150 countries who download millions of Mobango apps, games & content on their mobile phones.

“We are excited to partner with Times Music & see massive downloads for their content, Saheb, Biwi Aur Ganster Returns“, said Hari Nair, Head – Sales & Operations, Mauj Mobile & Mobango. “Bollywood content is consumed not only in India but across the world. Mobango’s distribution capabilities expand geographies and besides India, the NRI community is huge part of our online platform. We are confident that Bollywood content, be it pre-release of trailers, videos or music, will enjoy high popularity amongst our users, and most importantly help the digital marketing agenda for film producers and music companies”

About Mauj Mobile and Mobango

Mauj Mobile is one of the world’s fastest growing Mobile Internet companies delivering apps, games and videos to users all over the world. Mauj Mobile runs its content subscription business under the brand Mauj and its AppStore under the brand Mobango. Across the 2 brands the company boasts over 10 million unique visitors per month and over 1 million downloads a day.

A survey by leading magazine “The Economist” placed Mobango within Top 10 apps stores in the world. Mobango is also the winner of 2012 Red Herring Europe Top 100 Award for Innovation, The mBillionth South Asia Award for innovative services and The Ninth International Business Award for ‘Company of the Year – Media & Entertainment’. Mobango pioneered the PPD (Pay Per Download) business model, where developers can promote their applications in the store to generate thousands of downloads.

About Times Music India

Times Music was founded in the year 1999 with a view to completing the Times Of India Group’s 360 degree entertainment bouquet. Beginning with up-market devotional and Indian classical content, Times Music has emerged as market leaders in various Indian non film & international genres. Keeping up with the ever changing music industry Times Music has now positioned itself as a comprehensive rights management company that specializes in managing and monetizing content across physical, digital and music publishing. The Times Music Umbrella also includes “Junglee Music”- the film music label and “Times Wellness”-a label specializing in the Wellness genre.

CONTACT DETAILS
Bijal Sanghani D’Souza, Manager – PR & Marketing, Mobango, +91 9820227579, bijal.s@mauj.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, GROUPS, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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