Press release from Business Wire India
Source: Premier Farnell
Tuesday, February 26, 2013 05:20 PM IST (11:50 AM GMT)
Editors: General: People; Business: Business services, Electronic appliances & components, Information technology, Major diversified industrial groups, Retailers; Technology
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Premier Farnell Signs International Franchise with Coilcraft

Bangalore, Karnataka, India, Tuesday, February 26, 2013 — (Business Wire India) — Premier Farnell has announced it will stock 3,500 products in a new agreement with Coilcraft, a worldwide leader in chip inductors, power inductors and other magnetics.

Through the deal Premier Farnell (LSE:pfl), the leading high service distributor of electronic components marketed through element14, will see it expand its position as the number one European high service distributor of magnetic components. The agreement covers Europe, excluding Israel, all of Asia Pacific, Brazil and Mexico.

Premier Farnell will stock tight tolerance wirewound RF inductors, high Q air core inductors, and high performance SM power inductors, along with convenient Designers Kits covering most product families. This enables Premier Farnell to support Coilcraft’s reference design customers through the process from concept to completion. Coilcraft’s excellent Ethical and Environmental standing including RoHS compliance supports Premier Farnell as the authoritative voice of legislation in the industry. Premier Farnell is also able to offer Coilcraft components through a fast delivery service making it the chosen partner for rapid prototyping.

The range of products will be targeted particularly at wireless and broadband communications, automotive electronics, computers and peripherals, and all manner of Power Management applications, and means that customers can easily access products through their local operating business; sg.element14.com/coilcraft, au.element14.com/coilcraft, nz.element14.com/coilcraft.

Mike Buffham, Global Head of Product and Pricing at Premier Farnell, said: “This exciting new international franchise announcement with Coilcraft expands our award- winning technology solutions product offering and further strengthens our position as the leading high service distributor. We have listened to our customers and delivering an extensively stocked Coilcraft range enhances our global Passive linecard and makes it easier for our customers to access all the products they need in one place.”

Coilcraft President Tom Liebman said, “We are delighted to announce the addition of Premier Farnell to our sales network. Their approach to the design engineering community is ideal for promoting Coilcraft’s products to engineers who are looking for innovative solutions, flexible component sizes, and high performance products.”

Visit Coilcraft at element14

http://in.element14.com/coilcraft

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first (www.element14.com). With sales last year of £973.1m and underlying profits of £104.6m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

For news updates from Premier Farnell and element14 visit:

Premier Farnell News Centrewww.premierfarnell.com/media-centre

Twitter – @element14news; @element14

YouTubeelement14

Facebook/element14page

Email: pressoffice@premierfarnell.com

CONTACT DETAILS
Christina Loh, Communications APAC, +65 6671 8769, cloh@element14.com
Mitesh Shah, Zzebra PR, +91 9341321422, mitesh.shah@zzebra.net

KEYWORDS
PEOPLE, BUSINESS SERVICES, ELECTRONICS, IT, GROUPS, RETAIL, TECHNOLOGY

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