Press release from Business Wire India
Source: CarWale
Monday, February 18, 2013 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Automotives, Business services, Information technology, Media & entertainment, Retailers; Technology; Automotive
CarWale Revamps ‘Compare Cars’ Tool to Cover Exhaustive 127 Parameters

Mumbai, Maharashtra, India, Monday, February 18, 2013 — (Business Wire India) — CarWale has launched a revamped version of its new car comparison tool that now covers an extensive list of 127 features for every car comparison. True to its promise of simplifying car buying in India, CarWale’s new Compare Cars tool now helps car buyers know beyond the obvious with its intelligent ‘hide common features’ and ‘highlight differences’ functionality.

India’s leading automotive portal has yet again pioneered a breakthrough product that helps car buyers decide the right car to buy. ‘Hide common features‘ button allows users to discern only the distinguishing features between two cars/ versions by masking the common features and specifications.

With the ‘highlight differences‘ functionality, users can juxtapose up to four shortlisted cars/ versions and glance through the distinct features offered by each. The precise information aggregated by CarWale across all models and trims not only lets users gain a holistic understanding of all the cars under consideration but also pin points the most minor of differences present across multiple variants.

“No longer does comparing two cars means struggling through a long list of incomprehensible data points. We now give you the most exhaustive list of features to compare with the options to hide common offerings or highlighting the dissimilar features. We are glad to simplify car comparison and help informed decision making.” says Mohit Dubey, Co-founder and CEO, CarWale.

Banwari Lal Sharma, CarWale’s Product & Marketing head said, “We are glad to deliver another world-class product to Indian car buyers. The new car comparison tool manifests our commitment of making car buying simple and follows major upheavals like the radically new CarWale Awards or the revamped CarWale homepage. We’ll yet enhance this tool by adding 10 more data points every week.”

About CarWale

CarWale is owned by Automotive Exchange Private Limited. It is a part of the Axel Springer group (owners of AUTO BILD, the world’s largest selling automotive magazine) and the India Today Group (India’s largest magazine publisher and owner of the leading Indian news channel AAJ TAK).

CarWale has been recognized by IAMAI as best auto website in India in 2011 and 2012, by Red Herring twice as one of Asia’s Top 100 Innovative Technology companies (2007 and 2009) and as one of World’s Top 200 Innovative Technology companies (2011). It has also been bestowed awards by Business Week and PC World Magazine for its contribution to the Indian automotive industry.

Moupiya Niyogi, CarWale, +91 (22) 67398888, Moupiya Niyogi


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