Press release from Business Wire India
Source: Taipei World Trade Center (TWTC)
Thursday, September 27, 2012 02:23 PM IST (08:53 AM GMT)
Editors: General: Consumer interest, Economy, People; Business: Advertising, PR & marketing, Automotives, Business services, Electronic appliances & components, Major diversified industrial groups; Technology; Automotive
Taipei World Trade Center (TWTC) Opens India’s Silicon Valley to Taiwan’s Finest Industrial Clusters
Inauguration of EMMA Expo India, a four-day exhibition showcasing the world’s cutting edge technology products, machinery tools and auto parts

Bangalore, Karnataka, India, Thursday, September 27, 2012 — (Business Wire India) — The 6th annual EMMA Expo was inaugurated here at Bangalore concurrently with the launch of IMS 2012. The EMMA Expo, a four-day exposition that offers Taiwan’s best consumer electronics & technology products was organized by Taipei World Trade Center (TWTC), along with Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA), Taiwan Association of Machinery Industry (TAMI) and Taiwan Transportation Vehicle Manufacturers’ Association (TTVMA). The exhibition will showcase Taiwan’s best electronic & ICT products, machinery, molds, auto-parts, food-processing and green technology to the Indian market. This year’s EMMA Expo India has been scheduled from September 27 to September 30, 2012.

The event was inaugurated by Hon’ble Chief Minister of Karnataka, Shri. Jagadish Shettar in the presence of prestigious delegates from Taiwan and India, namely, Mr. Shih-Chao Cho, Vice Minister of Economic Affairs, Taiwan Government; Mr. Wayne W. Wu, Deputy Chairman, Taipei World Trade Center and Mr. H.V.S Krishna, Chairman – Organizing Committee, IMS 2012. The inauguration was also felicitated by Shri. Anand Mahindra, Chairman & Managing Director, Mahindra & Mahindra Limited; Mr. Ajay Kanwal, CEO of Standard Chartered Bank, Taiwa and Mr. K.V. Srinivasan, CEO, Reliance Commercial Finance.

EMMA 2011 in Chennai generated on-site business worth US$ 20.9 million (Representing 16% growth on 2010) and attracted top-of-the industrial players from Delhi, Hyderabad, and Bangalore. Following this huge success of last year’s show, this year will witness 131 exhibitors which includes 18 publicly listed companies such as Cheng Shin Rubber (owns world’s famous Maxxis Tires), Asus, Adata, Avermedia, BenQ, Transcend and Tatung Electronics.

The top five Taiwan investments in India are :

— China Steel (Si-containing steel – US$ 180 million)
— APACHE (Footwear – US$ 125million)
— Honai Group (Handset parts – US$ 110million)
— FengTay Group (Footwear-US$ 77million)
— Wintek Corporation (Panel – US$ 50million)

Some of the key incorporations at EMMA Expo 2012 include:

— The Taiwan Excellence Pavilion is where buyers can check out 100 top-of-the-line products from 32 leading Taiwan brands including hTC, Asus, Aver, Avision, D-link, Gigabyte, Cashido, Karma, Strength Master . These companies build ‘Excellent Lifestyles’ for Indian consumers.
— The Taiwan Trade Pavilion which showcases 50 star products from Taiwan’s A-Listed companies. Visitors are provided with online services like “iMeeting service”, iMatch Service”, and “iSourcing Service” to locate their desired suppliers and products. This pavilion has traveled around the world such as Paris, Frankfurt and Las Vegas is at Bangalore, this year
— This year’s latest addition is the inclusion of Taiwan Higher Education Exposition which represents 14 top Taiwan universities. The delegation will visit academic institutions, such as the world renowned Indian Institute of Science, major IT companies as well as government agencies in Bangalore to explore and develop opportunities of cooperation
Top Taipei Pavilion is a spotlight section which opens the visitors to 10 leading companies from Taipei city.
— EMMA Expo 2012 is opening India to Taiwan’s Green Technology capability which includes the island’s solar-cell battery manufacturer, LED producer and world-renown wind turbine manufacturer.

Speaking on the occasion, Mr. Shih-Chao Cho, Vice Minister of Economic Affairs, Taiwan Government said, “India is the 16th largest and a significant trade partner of Taiwan. Through EMMA Expo we are delighted that we are opening India to the best of Taiwan. Launching EMMA in India’s Silicon Valley has made this even more a comprehensive event encompassing IT, which has been one of the biggest growth drivers for both countries. In the coming months we expect interesting things to unfold that will strengthen the friendship between India and Taiwan.”

Mr. Wayne W. Wu, Deputy Chairman, Taipei World Trade Center added, “With the inclusion of Taiwan Higher Education Exposition, and introduction of new industries such as green technology and food processing, EMMA expo is constantly expanding its horizons and promises. Through TWTC we are enabling the best of India and Taiwan to correspond and engage through strategic alliances that will benefit both the nations.”

For the 3rd consecutive year EMMA also serves as a platform for 2012 Investment Mission to India (Sept. 23 – Oct. 2) whose members visit local regulatory institutions, science parks and Special Economic Zones to collect the business intelligence on investment opportunities. In addition to the above, the 2012 Taiwan Trade Mission to South Asia (Oct 1. – Oct. 7) will comprise of 21 exhibitors of EMMA and 5 companies from Taiwan, and will evaluate business opportunities in New Delhi and Kolkata.

About EMMA

EMMA Expo India was started in 2007, is a name derived from the four chief exhibit product categories, namely Electronics, Machinery, Molds and Auto Parts which best reflect the core competencies of Taiwan industry. The formation of EMMA aims to serve as a crucial platform for small- and medium-sized businesses in Taiwan, so they will get the chance to take that first step into India and also introduce quality and fair-priced Taiwan products to the market.

About TWTC

Taipei World Trade Center (TWTC), also known as Taiwan External Trade Development Council (TAITRA) is Taiwan’s foremost trade promotion organization in Taiwan. Sponsored by the government and industry and commercial organizations, TWTC assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and coping with the challenges in foreign markets. Throughout past decades, TWTC has developed well-coordinated trade promotion and information networks, as well as undertakes many initiatives to assist foreign business with establishing a wider presence in Taiwan.

Amber Bien, +91 9899379434,
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