Press release from Business Wire India
Source: Grohe India Pvt. Ltd. (GIPL)
Wednesday, September 12, 2012 04:01 PM IST (10:31 AM GMT)
Editors: General: Consumer interest; Business: Business services, Household & personal care products & services, Retailers; Technology
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GROHE Introduces New Shower Collection- Power&SoulT
Maximum Vitalization, Total Relaxation. The Most Innovative Shower in the World

New Delhi, Delhi, India, Wednesday, September 12, 2012 — (Business Wire India) — GROHE from Germany, the world’s number 1 brand in sanitary fittings, expands its wide range of innovative premium bath fittings with the introduction of the Power&SoulT shower collection in India. This newly launched shower provides the perfect customized shower experience at “one click”. The showers come in two different designs, namely in an urbane and purist Cosmopolitan design and also in a timeless Contemporary design.

Speaking about the new product launch Paul Flowers, Senior Vice President Design, GROHE AG said “At GROHE we work to the highest standards to achieve the right balance of design, quality, sustainability and technology for our products. And this shower exemplifies all the benefits of a typical GROHE product. From total vitalization to maximum relaxation, the innovative GROHE Power&SoulT showers put it all at your fingertips.”

Key Features & Tecchnologies

— One-click showering
— Wide range of collection
— Winner of iF product design award 2012 & the red dot design award 2012
— One-Click Showering
— GROHE Bokoma Spray
— GROHE StarLight® technology
— GROHE EcoJoy® technology

A simple click does the trick

“One-click showering “makes the difference. The One-Click Showering spray selector fuses advanced engineering with outstanding design. Four buttons on the shower head give direct access to four single spray patterns and another unique seven mix patterns. This feature takes personalised showering to a new level.

Whatever the time of the day, whatever the mood of the moment – you’ll always have the perfect spray pattern available, not only for yourself but as well for each member of your family. The GROHE Bokoma Spray is a true GROHE wellness innovation – an actively expanding and contracting circular massage spray pattern. The soft Rain pattern, the air-infused GROHE Rain O2 pattern and the powerful Jet pattern complete the lineup. For added variety, these mix these patterns and match to your mood.

A range of unlimited possibilities

Modern or contemporary? Head shower or hand shower? Compact or full-sized? There is no need to compromise on variety and individuality. The range offers the right GROHE Power&SoulT for all personal preferences and bathroom layouts – from hand showers with 115, 130 or 160 millimetre diameter to wall and rail mounted showers, from large head showers to complete shower systems with diverse specifications. The showers come in two different designs, namely in urbane and purist Cosmopolitan design and in timeless Contemporary design.

Typically GROHE

GROHE Power&SoulT showers exemplify all the benefits of a typical GROHE product – quality, design, technology and sustainability. Made from high-quality materials, these showers not only offer a long service life but also retain their brilliant appearance thanks to GROHE StarLight® technology. Imbued with the winning spirit of the GROHE Design Studio, they have already garnered the iF product design award 2012 and the red dot design award 2012. Superior shower technology is here to be experienced – simply push one of the buttons on the AquaDirectT spray selector to enjoy beautifully defined spray patterns. And to ensure that this luxurious shower experience can be indulged without guilt, GROHE EcoJoy® technology has been employed to enable responsible use of the precious natural resource that is water.

The GROHE Power&SoulT shower collections are available at select showrooms across India. Find out where you can pick up these exclusive designs by calling on our toll free number: 1 800 102 4475.

About GROHE AG

GROHE AG is headquartered in Düsseldorf, Germany and is world’s largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. GROHE has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About GROHE India Pvt. Ltd. (GIPL)

GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of GROHE AG and has completed five years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. GROHE launched its second Indian ‘GROHE Live! Centre’ in Mumbai on February 2012. This centre is a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range of GROHE products, the Live! Centre also showcases the GROHE elements of Quality, Technology and Design.

To view the photograph, please click on the link given below:

Grohe Power N Soul shower
For picture(s)/data to illustrate this release click below:

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IMG_1(4).bmp

CONTACT DETAILS
Madhu Taneja, 20 : 20 MSL, +91 8800672858, madhu.taneja@2020msl.com
Mriga Arora, 20 : 20 MSL, +91 9899605473, Mriga.arora@2020msl.com
GROHE India, Marketing-IN@grohe.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, HOUSEHOLD, RETAIL, TECHNOLOGY

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