Press release from Business Wire India
Tuesday, August 28, 2012 02:57 PM IST (09:27 AM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Banking & financial services, Business services, Clothing & accessories, Major diversified industrial groups, Retailers
Popley Launches Popley Financial & Insurance Services

Mumbai, Maharashtra, India, Tuesday, August 28, 2012 — (Business Wire India) — Now buy Swiss Gold Bars, Gold Jewellery, Diamond Jewellery, Platinum Jewellery, and International Watch Brands & Luxury Mobile Phones on Easy Monthly Installments.

The Popley Group which has been the Ambassador of luxury lifestyle in India & the Middle East for over 85 years, with a portfolio of High End Precious Jewellery, several International and Luxury brands, announced the commencement of its Popley Financial & Insurance Services with a bouquet Installment Schemes/Offers from various Lending Institutions & Insurance Corporations.


Popley Patrons will be offered Instant Finance for their purchases at any of the Popley stores:

— Hassle Free
— Paper Less
— Instant within 15 minutes

POPLEY Instant Finance is one of a kind services launched for the first time ever in the Luxury Retail market in India & Middle East by Popley & Sons with NO Interest and No Processing Fee charged to the clients.

As a customer you can buy from a range of products like Swiss Gold Bars, 22k Hallmarked Gold Jewellery, Belgian Diamond Jewellery & Solitaires, Platinum Jewellery, Luxury Swiss Watches like Omega, Tag Heuer, Franck Muller, Rado, Raymond Weil and High-end Mobile Phones like Vertu and Writing Instruments like Montegrappa & Visconti Pens can be bought in upto 15EMI’s.

According to Mr. Rajiv Popley, Director – POPLEY Group “Customers today are far more evolved in their aspiration, expectation and usage of trendy and luxurious products. This trend is visible across segments from entry to the high end. Also with increasing Gold Rates & soaring Diamond Prices, Jewellery has become unattainable by many. Therefore to keep up with the Indian Passion for Jewellery & Savings, Popleys have designed this unique Easy & Instant Finance Offering, wherein consumers can fulfill their dream of buying Jewellery & Watches and pay in Installments with NO Interests or Processing Fees”


Popley & Sons has also introduced “On the Spot Insurance Service” for all products purchased from any Popley outlet in Mumbai with all risk covered. The procedure has no cumbersome paper work and just needs one signature on one sheet.

Rajiv Popley further quotes that “The Insurance element is purely Inspired by the research conducted amongst POPLEY Patrons hence we created a very simplified process of offering On the SPOT Insurance”

Ms. Vaishali Banerjee, Country Manager India, Platinum Guild International commented, “This is a great new initiative that Popley is offering the consumer to opt for an EMI at zero interest for platinum jewellery. The platinum price today is a huge opportunity for the consumers who desire platinum and want to be able to own it and now with this they have an added advantage. And in addition the ‘on the spot insurance’ offer on jewellery provided at Popley showrooms provides the consumer with the much needed reassurance on precious jewellery purchase. Popley’s and PGI go a long way and we have been closely associated with them right from the time of our launch in 2000 in India. We wish them all the very best in taking this fabulous initiative forward.”


Founded in 1927 by Kewalram Ghanshamdas Popley, the Popley Group has been the Ambassador of luxury lifestyle in India & the Middle East for over 85 years. Maintaining its heritage of a family owned operation, the Group has none the less evolved in to one of the leading forces in the luxury business. Today, with a portfolio of several luxury brands, a presence across nations, the Popley Group represents some of the finest international brands & Jewellery in the region.

The Popley Group specializes in the Fabrication, Retail, Distribution and Marketing of Swiss Gold Bars, Fine Jewellery & Luxury Brands within the sectors of Watches, Accessories, Luxury Communications, Writing Instruments and Gifts. Trusted relationships with prestigious business houses such as Swatch Group, LVMH, & Platinum Guild to name only a few, illustrate the portfolio brands represented by the Group.

Shweta Powar, +91 9820409554
Dolly Mehta, +91 9930520008


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