Press release from Business Wire India
Source: Sify Technologies Limited
Monday, July 16, 2012 07:28 PM IST (01:58 PM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Sports, Telecommunications; Technology
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Sify Portal Grew 28% Over the Last 12 Months, Registering One of the Fastest Growth Rates among Portals in India
Sify Sports is No. 2 sports site in India in user engagement

Chennai, Tamil Nadu, India, Monday, July 16, 2012 — (Business Wire India) — Sify Technologies Limited (NASDAQ Global Markets: SIFY), a leader in Managed Enterprise, Network and ICT Services in India, today announced that its portal, Sify.com, grew 28% over the last 12 months, registering one of the fastest growth rates amongst portals in the country. This growth has been led by Sify Sports. According to the latest ComScore ranking, Sify Sports is ranked No. 2 among sports sites in India, in terms of user engagement.

Popular applications and features of Sify.com:

— Metro style news app for the Windows Store: One of the three Indian applications in the ‘News and Weather’ category at the Windows Store for Windows 8 Consumer Preview

Sify IE 9 Jumplist: Enabling one-click access and ease of navigation for users

— Sify extension for Chrome browser for instant news updates

Launch of SpeedDial on the Opera browser: One click to Sify.com from the Opera browser start screen

Live cricket scorecard

— Live financial market commentary

Speaking on the occasion, Mr. Arun Rajamani, General Manager, Consumer Business said, “Our strategy over the last 12 months-to focus on increasing reach and improving offerings-has resulted in substantial traffic growth and distinctive user engagement. We are constantly innovating and are now maximizing our social media presence. Sify’s Facebook page has 84% active (daily) users and the engagement with Sify’s fans reaches over 13.5 lakh users every month.

Sify Sports has emerged as a destination of choice for high-interest sporting events like IPL and Grand Prix. Our forthcoming coverage for Olympics will be extensive with special write-ups by well-known journalists and exclusive photographs from the stadium and sports village. The recent revamp of Sify.com, which was done based on our extensive research of consumer behavior and market trends, has also been a great trigger for enhanced user engagement.”

To view the photographs, please click on the links given below:

Sify Sports

Sify Sports Live Scores

Sify Live Market Commentary

For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Sify_Sports.jpg
Sify_Sports.jpg
http://www.BusinessWireIndia.com/attachments/Sify_Sports_Live_Scores.jpg
Sify_Sports_Live_Scores.jpg
http://www.BusinessWireIndia.com/attachments/Sify_Live_Market_Commentary.jpg
Sify_Live_Market_Commentary.jpg

CONTACT DETAILS
Praveen Krishna, Sify Technologies Limited, +91 (44) 22540777/extn.2055, [email protected]
Nikhila Kesavan, 20:20 MSL, +91 9840124036, [email protected]
Divya Singh, 20:20 MSL, +91 9789882403, [email protected]

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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