Press release from Business Wire India
Source: Griphin
Tuesday, July 10, 2012 09:49 AM IST (04:19 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
Griphin, Quick Films Agency, Launches ‘Whateo’ Marketing Video Solution
‘2 minute animated explainer videos for brands’

Mumbai, Maharashtra, India, Tuesday, July 10, 2012 — (Business Wire India) — Griphin, world’s first quick films agency has today announced the launch of ‘whateo’ i.e. an animated explainer quick film that communicates, entertains and encapsulates the features of a brand, product or service in two minutes, flat. A whateo further exemplifies the art of marketing communication through story-telling and entertainment.

Thanks to the exponential growth in demand for quick films on new media like YouTube, 3G/4G Smartphones, iPad, Roku, AppleTV etc., hot brands around the world like Nike, Google, Apple, Red Bull etc., among many others, have been creating quick films (1 to 10 minutes) recently as part of their marketing efforts. Brands are creating quick films because video is now the largest category of content consumed (According to ComScore, video is over 50% of total bandwidth consumed and 82.5% of the U.S. Internet audience viewed a video online in 2011) and brands want to be part of this consumption story. According to Google, YouTube is now the second largest search engine in the world and Nielsen said in the ‘Global Online Consumers and Multi-Screen Media: Today and Tomorrow report’ that “Computers Topped TV in Video Consumption Globally“. Leading brands have realized the importance of quick films as an integral part of their core communication strategy. Following the cue from the quick films consumption story, Griphin has introduced a new solution for brands called whateo (what-is video or explainer video). Whateos are animated quick films that sum up a brand, product, service or an idea in less than two minutes by following a storyline and keeping it entertaining. Whateos can be used by brands for marketing or sales purposes.

“Two minutes is about the minimum time it takes to tell a complete story”, says Shaili Sutaria award-winning filmmaker and creative director at Griphin, “on the other hand, gone are the days when people spent over 10 minutes on each website they visited. In this age of ultra-short attention spans, 2 minutes is all you have to make a pitch!” says Jay V Sutaria, founder and CEO of Griphin. Jay is also an award-winning entrepreneur and founder of the world’s first dotcom NGO, Jay said,” We are witnessing the birth of a new genre of films called Quick Films (1 to 10 minutes) born from the internet age. We at Griphin believe that quick films need their own special craftsmen just like you have feature film specialists and ad film specialists. We’re new age story-tellers who can tell a story in this era of quick, casual, free, on-demand video consumption and the whateo is our flagship solution. That’s why the tagline, ‘what you do, explained in two (minutes)!'”. Brands can use whateos on their website homepage or give it to their sales team on their mobile devices like laptops and iPads to engage the prospective customer and communicate most of what’s needed to in a short span of two minutes.

About Griphin

Griphin is the world’s first full-service quick films agency, headquartered in Mumbai, with comprehensive video creation capabilities including conceptualization, animation, production and social/digital media promotion expertise to provide brands with end-to-end, one-stop shop solutions, internationally. Griphin’s solutions include whateos, viral videos, demo videos, corporate films and other quick films for brands, flanked by social/digital marketing solutions for the same.

For more details visit:

Sharon, +91 9892058788,


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