Press release from Business Wire India
Source: Ittiam Systems Private Limited
Tuesday, June 26, 2012 08:00 AM IST (02:30 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Automotives, Business services, Information technology; Technology; Automotive
Ittiam Systems Strengthens Investment in Automotive Infotainment Sector
Annual shipments of automotive customer products with Ittiam IP cross the million unit mark

Bangalore, Karnataka, India, Tuesday, June 26, 2012 — (Business Wire India) — Ittiam Systems today announced that it is making significant investments to serve the Automotive Infotainment sector with its multimedia systems IP. For the year 2011-12, the number of products shipped to market by its automotive tier-1 customers embedding Ittiam multimedia IP crossed the important landmark of one million units. The cumulative customer shipments over the recent four year period have reached an impressive 2.5 million units based on unit royalties reported in addition to multi-million units of products for which bulk licenses were given by Ittiam.

Founded in 2001, Ittiam has been a leading supplier of media processing and communication technologies for a wide range of applications including Smart Phones, Tablets, Video Communication & Networking Systems, Media Broadcast Systems and Wi-Fi Communication. The Automotive Infotainment market becomes a natural extension to its capabilities and offerings.

“In addition to high quality and performance expectation of multimedia systems, customers in the automotive infotainment sector look to software suppliers with track-record and capability to support them for the long-term. With our market proven suite of multimedia IPs and strong commitment over more than a decade, we are ideally positioned to expand in this market”, commented Rohit Bhuva, Vice President of Business Development, Ittiam Systems.

Madhu Parthasarathy, who was earlier General Manager of DSP and Multimedia Division of Wipro Technologies, has joined Ittiam as the General Manager of its newly formed Automotive Business Unit. The team has ramped up quickly with several experienced professionals selected from the industry. The product offerings cover Audio, Image, Video and Communication Systems for several combinations of hardware and software platforms, with an emphasis towards green solutions.

“The future automobile is the next major hub for technology convergence after mobile and home markets. With the formation of a dedicated business vertical, we are reinforcing our commitment to serve this market. We will fine-tune our business and support processes to meet the special needs of customers in this space”, said Srini Rajam, Chairman and Chief Executive Officer of Ittiam Systems.

About Ittiam Systems Private Limited

Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company singularly focused on embedded media centric systems. It operates through its network of offices and representatives around the world. Ittiam’s customers include world’s leading electronics companies for its software-and-system IP and semiconductor companies for its system-on-chip IP. Since 2004 the company has been consistently rated as the “World’s Most Preferred DSP IP Supplier” in the annual surveys conducted by Forward Concepts Incorporated. In 2005 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM India IT Innovation Award, a prestigious recognition. In July 2011 Ittiam’s VC won the Product of the Year 2010 from Communications Solutions. In January 2012 Ittiam’s VCS-FHD and VNS-CPlus were awarded Internet Telephony 2011 Product of the year. Embedding Ittiam IP inside, the annual volume of customers’ products shipped such as Smartphones, Tablets, Video Communication Devices and Wi-Fi Chipsets is in several tens of million units.

For more details, visit

Tarana Uthayya, IPAN Hill & Knowlton, [email protected]
Samir Dhond, Ittiam, [email protected]


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