Press release from Business Wire India
Source: Häfele
Thursday, June 28, 2012 01:02 PM IST (07:32 AM GMT)
Editors: General: Consumer interest, Food & drink, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Major diversified industrial groups, Retailers; Technology
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Häfele Presents Bertazzoni – The Cooking Machine
For the first Time in India

Mumbai, Maharashtra, India, Thursday, June 28, 2012 — (Business Wire India) — Häfele India introduces Bertazzoni – the world famous Italian cooking appliance company for the first time in India. Bertazzoni is an independent family company based in Emilia-Romagna, famous heartland of Italian food and cooking that manufactures cooking appliances keeping in mind the skills and needs of the modern cook. Bertazzoni cooking machines are today sold throughout Italy and exported to 60 countries around the world selling at the top end of the market through a quality dealer network and is now available in India by Häfele.

Bertazzoni range cookers come with gas cook tops that are one-piece in stainless steel, with precision engineered burners, safe and reliable ignition systems and easy controls giving a flexible and accurate cooking performance. The Bertazzoni range cookers features versatile electric multi-function and fan assisted gas ovens. Classic colors of Italy for the Bertazzoni cooker ranges are realized in a fully durable, triple-layer coating on steel using the latest processes developed for the luxury automobile industry. Colors are applied to the oven door, lower access panel and sides of the unit, contrasting elegantly with the stainless-steel worktop. The finish is acid and temperature resistant to give you a long-lasting luster, and bring a new dimension to the design and style of your kitchen. A wide range of beautiful and original Italian colors like Pure White, Red, Black, Beige, green, yellow, and burgundy red make these range cookers very attractive for interior designers to work with.

Bertazzoni presents a famous product called the Bertazzoni Professional series; a 122 cm super-wide electric range cooker is an uncompromising statement of power and prestige in your kitchen which is now available in India. The cook top has six gas burners and a stainless-steel electric teppanyaki griddle. The main oven has balanced air-flow multifunction settings and electric grill. The useful auxiliary conventional oven has a powerful grill and four cooking functions.

Speaking about the launch of Bertazzoni’s professional series, Mr Paolo Bertazzoni, C.E.O of Bertazzoni says,” People around the world who know how to cook use a Bertazzoni, built with passion and precision by people who know about cooking. Bertazzoni believes in being committed to sustainability, safety and efficiency in all their activities and operations. The clean lines, good proportions and functional, ergonomic design of a Bertazzoni Professional Series range cooker will give your kitchen the smartest professional look.”

Speaking on the launch of Bertazzoni in India, Mr Jurgen Wolf, Managing director, Häfele India Pvt. Ltd says, “All Häfele products stands for quality and designed keeping their functionality at the top of the mind. Functionality is how we think; functionality is what we make and functionality is what we sell. Bertazzoni embraces both these qualities to create outstanding ranges, ovens and cooktops and Häfele is proud to introduce this quality to the Indian market.

The Bertazzoni traditions of imagination, and fine engineering comes alive with brilliant new Built in appliances that the boutique has to offer which includes Built in coffee machine, Built in electric ovens/Combi microwave/Steam oven, Built in induction Hob, Built in 5 burner hob and more. Ovens feature advanced and comprehensive micro-processor controls with simple intuitive interfaces. Advanced induction cooking has been also introduced in the new Bertazzoni Design Series. Steam ovens, Combi-microwave ovens and a coffee machine are included in the line-up, along with ventilation hoods and accessories.

About Bertazzoni :

Since 1882, five generations of the Bertazzoni family have led and managed the company. This is the source of pride and passion. It all started in the late 19th century when Francesco Bertazzoni, founder of the dynasty, saw wood burning stoves arrive in his home town of Guastalla brought by Austrian trainmen on the railroad that connected with the industrial centers of the north. Then as now, Emilia-Romagna was the heartland of Italian food, and these wood-burning stoves set Francesco to thinking. So some years later he and his son Antonio decided to make their own stoves like the ones they had seen – just for local use and to begin with, and in very small quantities. They were soon a success and before long the Bertazzoni name become known across Italy.

Today, the company remains in family hands today; CEO Paolo Bertazzoni joined the firm in 1981, bringing in top designers from Milan to add elegance to the brand’s rather utilitarian look. Bertazzoni cooking machines are today sold throughout Italy and exported to 60 countries around the world selling at the top end of the market through a quality dealer network.

About Häfele :

Häfele set foot in India in 2001 as a liaison office essentially handling Hospitality projects for its line of Access Control Systems – Dialock. The growing hardware demand and the increasing architectural maturity motivated the company to start full commercial operations in India in 2003 as a wholly owned subsidiary by the name, Häfele India Pvt. Ltd. With its head office in Mumbai, 6 regional offices with Design Centers in all major metros and sales presence across the country, Häfele India has, over the last 8 years, acquired a leading position in the Indian Architectural Hardware Industry. Backed by the encouragement and constant motivation of Mr. Jürgen Wolf, Managing Director, employees at Häfele take responsibility for their learning. Häfele India lays pride in its diverse range of quality products, well-networked channel partners and unmatched service to customers. In addition to this, the subsidiary is the sole distributor in India, since 2004, to BLUM – an Austrian kitchen fittings manufacturer and world leader.

Today, Häfele India employs over 300 people who cater to a wide customer base with the help of an efficient distribution network, comprehensive logistics system and a sophisticated warehouse located in Mumbai.

Experience the exclusive Bertazzoni by Hafele Boutique at:
G-02/A, Corporate Sewa Park & Suites,
Gurgaon,
Haryana – 122001

To view the photograph, please click on the link below:
Mr. Paulo Bertazzoni, C.E.O of Bertazzoni and Mr.Jurgen Wolf, Managing director, Hafele India Pvt.Ltd.
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/DSC_9315.JPG
DSC_9315.JPG

CONTACT DETAILS
Nawzer Kerawala, Synergy Public Relations, synergypr2000@gmail.com

KEYWORDS
CONSUMER, FOOD, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, GROUPS, RETAIL, TECHNOLOGY

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