Press release from Business Wire India
Source: ESPN STAR Sports
Wednesday, May 30, 2012 04:25 PM IST (10:55 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
ESPN STAR Sports Scores Big at PromaxBDA India Winning 6 Awards for Creative Excellence
Asia’s Biggest Sports Content Provider Continues Winning Streak with 2 Gold and 4 Silver Awards
New Delhi, Delhi, India, Wednesday, May 30, 2012 — (Business Wire India) — ESPN STAR Sports scooped six awards at the PromaxBDA India Awards held last week in Mumbai, highlighted by a complete sweep off of sports categories with its Formula One 2011 “Elements” campaign winning two Gold awards for the Best Sports Campaign and Best Sports Promo, while the Wimbledon 2011 and Barclays Premier League campaigns won Silver awards for the Best Sports Promo and the Best Sports Campaign respectively.
In addition, ESPN STAR Sports secured accolades in highly competitive non-sport categories, clinching two Silver awards for the Best Script and the Best Promo Not Using Programme Footage categories for the Wimbledon 2011 and Champions League T20 “Clocks” campaigns respectively.
This continues the winning streak from its haul of 11 awards from PromaxBDA India, PromaxBDA International and PromaxBDA Asia last year, and highlights ESPN STAR Sports’ continued commitment to on-air promotional excellence across various categories, heightening its reputation as one of the top awarded organizations in Asia.
Said Paras Sharma, ESPN STAR Sports’ Vice President of Marketing and Communications: “It is indeed very pleasing to win these awards and getting our work recognised by our industry peers. What makes this success even more gratifying is that it has been achieved in tandem with various business objectives, and it continues to be our focus to meld creativity with commercial goals.”
The PromaxBDA India Awards recognize excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh. All the promos have been conceptualized and produced by ESPN STAR Sports. Kindly click to see the award-winning campaigns at the 2012 PromaxBDA India Awards below:
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.
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