Press release from Business Wire India
Source: CellStrat
Wednesday, February 01, 2012 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
Mobile Apps Conclave 2012

New Delhi, Delhi, India, Wednesday, February 01, 2012 — (Business Wire India) — Mobile Apps Conclave – the conference organized by CellStrat is next Friday (10th. Feb) at the India Habitat Centre, New Delhi. The Conference is kicking into high gear from this week with huge no of advance registrations pouring in from all over India. The star-studded speaker lineup and intuitive content on Mobile Apps and Web is fueling this keen interest in this event. The conference is sure to be sold out before the event date.

In addition to Delhi, the event organizers are entertaining dozens of calls daily from places like Bangalore, Mumbai, Hyderabad, Kolkata, Ahmedabad and Chennai, both from brands and senior management of companies as well as the developer community. Apart from India, queries also came from as close as the Middle East and as far as Alaska.

More than 150 blue-ship audiences are set to participate in this happening event on the hottest topic in modern times – Mobile Apps, Tablets, Mobile Internet and the Mobile Commerce. Most brands, mobile device manufacturers and app development firms are taking interest in this event as everybody would like to know about the Business of Mobile Apps and tablets.

Details of the event are available at

Event Brief :

Mobile is bringing about a hardware revolution and tablets are upending the computer industry at a breathtaking pace. The tablets have opened another chapter in Advanced Mobility with a larger form factor and computer like capabilities. Today, executives and households alike are jumping onto the tablet bandwagon bypassing laptop and PC purchases altogether. Cheap tablets like Aakash are to computer industry what Tata Nano is to the automotive industry – bringing internet access and IT capabilities mainstream into the mass audience.

Mobile and Cloud Convergence are enabling an unprecedented rush to get data and content into the Cloud, to be accessed from anywhere, anytime from any device. The possibilities are endless and entrepreneurs are publishing new cloud-based apps and services every day to drive innovation and creativity in the enterprise, consumer or public domains.

Conference Sessions :

First keynote will be delivered by Manish Agarwal, COO, Mobile Entertainment Digital. Manish will talk about why a mobile app/ mobile media strategy is a “must have” now instead of “good to have” for businesses in any and all domains

Next, there is a panel on the theme of “Mobile Apps go mainstream: Content, Engagement and Lifestyle via Mobile Apps”. This panel will discuss the impact of Mobile Web and how it is reverberating through scores of industries. Content is being delivered via Mobile Apps, Newspaper and Magazine Subscriptions are getting appified, Music Composition and
Entertainment is being mediated via Mobile Apps. The entire Human Lifestyle – whether personal or business, is now within the domain of Mobile Apps.

After the first panel, there will be a talk by Port Indigo’s Country Manager Kall Ramanathan on how their patented technology can make content access over tablets and various handhelds easier for consumers and how Brands and Media can utilize this for monetization.

Next talk would be delivered by an inMobi’s expert on how in-game advertising is helping brands in engaging customers.
In the afternoon session, there will be a talk by Prof. M.M.Pant, on how wireless technology in classrooms is changing the education industry and the scope of tablets in Indian education.

Later in the afternoon, there will be two more panels which will delve into specialized verticals apps and mobile device explosion. The Vertical Apps session will delve on how Specialized Applications like Payments and Commerce, Healthcare, Education and Social Gaming are bringing a change in respective sectors and revolutionizing the Mobile Web experience. The Mobile device panel will discuss the meteoric rise of
Smart Devices like Superphones, Tablets and eReaders. It will delve into questions like what is the impact of Tablets and Smart Devices on the Technology ecosystem? Who will win the Smart Devices wars? What are the Smart Device innovations in Media, Entertainment and Content?

Afternoon session will also see a presentation from a senior Executive from the top company of India – Games2Win. This session will provide insights into the use of a new platform for bringing consumer engagement through Mobile Apps and monetization.

Overall, it promises to be an action-packed event. Partners includes Presentation Sharing Partner is authorSTREAM on which all the presentations by CellStrat, event speakers, exhibitors and partners can be found. The Mobility Partner, Mobivite is providing a mobile wap site and mobile and web based event ticketing for this conference. Thus, true to its name, info on Mobile Apps Conclave is universally available across all Mobile platforms.

inMobi is the Platinum sponsor, AgileCO is the Gold Sponsor, Port Indigo is Silver Sponsor for this conference and it is also supported by partners like Internet Mafia and NITEE and YourStory. Business Wire is the News Distribution Partner for the conference.

Vishal Singhal, CellStrat, +91 9999658436, [email protected]


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