Press release from Business Wire India
Source: Amagi Media
Tuesday, February 07, 2012 03:06 PM IST (09:36 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Media & entertainment
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Hundreds of Businesses Exploit Amagi Platform for Local Advertising
SME businesses discover power of TV advertising

Bangalore, Karnataka, India, Tuesday, February 07, 2012 — (Business Wire India) — Amagi today announced that more than 400 small and medium businesses have used Amagi platform for local advertising. Since the launch of Amagi platform nationally early last year, hundreds of retail and regional advertisers across categories – education, jewelry, apparel, real estate, FMCG, white goods and auto dealerships have flocked to the platform to advertise on premium national TV channels.

Amagi’s co-founder Mr. K A Srinivasan said, “Though every business dreams of being on national television, very few could afford it earlier. Through Amagi’s Smart Advertising TV platform, small and medium businesses have now been able to advertise on premium national TV channels at ultra low rates – targeting specific cities or regions. “
Amagi offers Smart Advertising on TV in over 35 cities across India including metros, tier-1 and tier-2 cities. Amagi has partnerships with 15 satellite TV channels including leading news, music, lifestyle, movie and regional entertainment channels as well as more than 50 cable MSOs across India. Amagi platform is ideally suited for regional brands that want to reach their target audience without paying for wasted coverage.

Hundreds of advertisers across India have reaped strong benefits by using Amagi platform. Dr. SS Bhamra, Chairman, JLPL said, “I have used Amagi Smart Advertising platform to build my brand in Punjab on national TV channels at a very low cost – my campaign using Amagi Media has delivered overwhelming response from our customers and has helped position JLPL as the developer of choice in Punjab”

Mr.Saumil Pandya, Vice President, MAS Financial Services Ltd., Ahmedabad said, “Amagi’s Smart TV Advertising platform is a boon for regional brands like us. I can now get the best of both worlds – national TV and local rates. Coupled with Amagi’s creative services, this platform has helped me get both branding and response at a reasonable budget”

About Amagi Media

Amagi Media is the pioneer and leader in Smart Advertising on TV and is headquartered in Bangalore. Amagi’s Smart Advertising platform is available in over 35 cities. Amagi’s content bouquet includes AajTak, Headlines Today, Zoom TV, IBN7, UTV Movies, UTV Action, UTV Bindass, Udaya Movies, Udaya Comedy, Udaya Music and Maa Telugu group of channels.

Amagi has offices in 26 cities across India. For more information, visit www.amagi.com, call 1-800-200-4442, email to advertise@amagi.com, follow @amagimedia on Twitter or like on Facebook www.facebook.com/amagimedia

CONTACT DETAILS
Karthik MV, Amagi Media Labs, +91 9739098570, karthik.mv@amagi.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA

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