Press release from Business Wire India
Wednesday, February 15, 2012 04:42 PM IST (11:12 AM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Healthcare, biotechnology & pharmaceutical, Household & personal care products & services, Major diversified industrial groups, Media & entertainment
Hay Group Appoints MSLGROUP’S 20:20 MSL as its Strategic Communications Partner in India
Global management consulting firm assign agency to drive reputation and awareness in key growth market

New Delhi, Delhi, India, Wednesday, February 15, 2012 — (Business Wire India) — 20:20 MSL India, part of MSLGROUP, Publicis Groupe’s flagship speciality communications, PR and events network and the largest PR and social media network in India, today announced that it has been selected by Hay Group as their strategic communications partner in India. Hay Group, which entered the Indian market seven years ago, is one of the leading premium management consulting companies and is the largest people consulting organization by revenue and clients in India. 20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm that works with business leaders to develop talent, organize people to be more effective and motivate them to perform at their best.

20:20 MSL’s seven offices across India will work with Hay Group on a nationwide mandate, spearheaded by 20:20 MSL’s National Capital Region (NCR) Office in New Delhi. The agency has been tasked with drawing on its integrated communications expertise to creatively engage audiences that includes CEOs and CXOs of Indian industry, across traditional as well as social media platforms. As a newcomer in the consulting space in a niche sector of human resources, leadership & talent, Hay Group will draw on 20:20 MSL to build brand familiarity and also sensitize Indian businesses, including family owned businesses to the value that leadership development and talent management can add to their enterprises. The agency will also leverage insights from the network’s Brand &Talent PracticeTM in India, the first of its kind in the country.

Commenting on the appointment, Amrit Ahuja, Vice President, 20:20 MSL said, “As the Indian economy grows and Indian companies expand overseas, the focus on managerial talent and leadership has grown manifold. Indian businesses, including many family owned businesses are on the lookout for experts and specialists who can help them achieve business objectives through development of competencies in the areas of leadership development and talent management. I am thrilled that Hay Group has chosen 20:20 MSL as its communications partner to reinforce its mindshare as the leading people consulting organization in India. We look forward to building the Hay Group brand in India and aid the dissemination of global best practices and knowledge that it brings to Indian industry.”

Prashanti Mikayla, Senior Manager, Brand & Talent, Hanmer MSL added, “Acquiring the right Talent has become the 3rd most important driver for organizational growth and CEOs worldwide have begun to factor this into their strategies. In the present turbulent market conditions with a dearth of the ‘right fit’, the need is to focus on attracting, engaging and retaining Talent that reinforces the purpose of the company and promises a direct impact on the bottom line. With this appointment, we believe that the Hay Group can benefit from MSLGROUP’s Brand & Talent practice to fortify their Employer Brand in the Indian industry.”

Mr. Gaurav Lahiri, Managing Director, Hay Group India of Hay Group commented, “We were interested on partnering with an agency that understands our philosophy of transforming people and organizations realize their potential. With 20:20 MSL’s deep social media expertise, deep sector knowledge and experience, and its capability to seamlessly implement national campaigns, we hope to reach out to Indian business leaders, differentiate ourselves as a strong knowledge driven firm with proprietary insights and become the preferred partner of industry in India.”

About 20:20 MSL:
20:20 MSL is one of India’s largest multidiscipline communications firms and a leader in the area of specialty communications services including corporate reputation management, strategic media relations, analyst relations, social media, crisis and issues management, events and activation services and part of MSLGROUP India, the largest PR and social media network in the country. The firm is also the acknowledged leader in technology communications space in India. Through its powerful network of more than 150 staff across offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad and Pune, as well as the reach of the MSLGROUP and Publicis Groupe international network, 20:20 MSL partners with more than 100 leading Indian brands and multinationals to deliver world-class communications.

For over 20 years, MSLGROUP Asia has counseled global, regional and local clients, helping them to establish, protect and expand their businesses in Asia. The largest PR and social media network in both Greater China and India, MSLGROUP Asia is headquartered in China and includes 28 owned offices and 1,370 colleagues across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. A satellite network of people reaches an additional 125 Indian cities and a strong affiliate network of independent agencies across the region adds another 23 Asian cities to our reach. The team includes leading agencies in India and Greater China, including Genedigi Group, ICL MSL, 20:20 MSL and Hanmer MSL. In recent years, MSLGROUP Asia has been recognized with more than 50 awards, including “PR Agency of the Year” for Hanmer MSL India, 20:20 MSL India, MSL China, MSL Singapore and ICL MSL Taiwan from both international and local industry groups. Learn more about us at: + Twitter + Facebook

About Hay Group
Hay Group is a global management consulting firm that works with leaders to transform strategy into reality. We develop talent, organize people to be more effective and motivate them to perform at their best. Our focus is on making change happen and helping people and organizations realize their potential.

We have over 2600 employees working in 85 offices in 49 countries. Our insight is supported by robust data from over 100 countries. Our clients are from the private, public and not-for-profit sectors, across every major industry. For more information please contact your local office through

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] is the world’s third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world’s top five PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events.

Madhurjya Kotoky, 20:20 MSL, + 91 9873 609 144,
Neelam Banghard, MSL Group, +65 6327 0283,
Trudi Harris, MSL Group, + 33 (0)6 13 73 83 02,


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