Press release from Business Wire India
Source: 9.9 Mediaworx Pvt. Ltd.
Tuesday, January 17, 2012 12:51 PM IST (07:21 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Media & entertainment; Technology
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ThinkDigit.com: India’s Most Popular Tech Media portal

New Delhi, Delhi, India, Tuesday, January 17, 2012 — (Business Wire India) — ThinkDigit.com has become the most popular tech media website in the country.

Ahead of the launch of the revamped ThinkDigit.com website later this month, the portal has in the past month attracted 3.3 million pageviews, the highest for more than a year for any Indian tech media portal.

ThinkDigit.com – and its print version, Digit, India’s most-read tech magazine – are published by niche Delhi NCR-based publishing house, 9.9 Media, for tech enthusiasts who want to be ahead of the game on the latest consumer technologies, including advice on buying gadgets and their adaptations.

Over the past month, ThinkDigit.com had a record 1,769,842 million unique visitors and 3,306,727 pageviews. ThinkDigit.com editor, Soham Raninga, attributed the milestone to the portal’s acute focus on covering Indian technology perspectives.

“For example, our unrelenting coverage of the recent launch of the highly awaited Aakash tablet – with our guides to the tablet, buying advice, comparisons and pre-order support – was the most comprehensive of any Indian tech media,” he said.

“ThinkDigit.com was amongst the first tech media to break news of Aakash’s launch date, the first to do a comparison between Aakash and other low-cost tablets. ThinkDigit.com had stories every step of the way, from the release date, to the product’s sell-out in December, to the announcement of the second version earlier this month.”

The portal’s December 15 story on the Aakash tablet becoming available for purchase online garnered an unprecedented 655 user comments.

9.9 Media Managing Director, Dr. Pramath Raj Sinha, said the figures showed the Digit brand’s commitment to being at the forefront of tech advice, news and reviews. “Our community is, rightfully, very demanding about consumer technology,” he said. “I would like to see these pageviews figures as an endorsement that our dedication to providing a platform for this active and thriving community in India is paying off. We’re very encouraged by this result.”

Mr. Raninga said ThinkDigit.com was unique in its commitment to Indian content. “Even when we review an international product, we will ensure we get the Indian technology community’s perspective on the same, so the information we provide is as relevant as possible to the Indian consumer,” he said. “This is because we know that what works in the US, Europe or China, does not necessarily work here.”

The Digit duo’s thriving community includes 23,408 forum members, 66,269 Facebook fans and 7,100 Twitter followers. Digit magazine’s readership has grown from 177,000 per month in 2009 (IRS, R2, 2009) to 240,000 per month.

Thinkdigit.com relaunches this month, with a new, improved design and interface to provide a more intuitive user interface and brand new sections. New sections include the “Digit Top 10”, showcasing the best devices across popular categories, such as android devices, tablets and smartphones.

About ThinkDigit.com/Digit, the magazine:

ThinkDigit.com and Digit, the magazine, represent the largest community of technology enthusiasts in India. The focus of these properties and their editorial team is not merely to publish, but to engage with the community. We offer access to the community through web (online), social media, print, multimedia and on-ground events. ThinkDigit.com is the most popular online destination for technology enthusiasts to get information and advice to keep themselves at the top of the technology curve in India.

About 9.9 Media:

9.9 Media is one of India’s most diversified media companies that integrates its print, online, research and event platforms to serve highly-targeted communities such as Owners & CEOs of hi-growth enterprises, CIOs, CTOs, CSOs, CFOs, Manufacturing & Logistics professionals, IT professionals, Gamers, Personal technology enthusiasts, Senior government officials, and Leaders of higher education institutions. Some of its leading brands include The CTO Forum, Digit, Industry 2.0, Logistics 2.0, SKOAR!, CFO India, EDU, IT NEXT, igovernment.in, thinkdigit.com, consumermate.com and Inc. India. The 9.9 School of Convergence is focused on developing talent in journalism. 9.9 Media was founded by five professionals: Kanak Ghosh, Asheesh Gupta, Vikas Gupta, Anuradha Das Mathur and Pramath Raj Sinha. Its investors include Helion Venture Partners and TVS Capital Funds Ltd.

Take a sneak peek at the new ThinkDigit.com homepage

CONTACT DETAILS
Inga Butefisch, 9.9 Mediaworx Pvt. Ltd., +91 9958170246, inga.butefisch@9dot9.in

KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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