Press release from Business Wire India
Source: Microsoft
Wednesday, December 07, 2011 04:14 PM IST (10:44 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Business services, Information technology, Media & entertainment, Retailers; Technology
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Microsoft India Launches Unique Contest – once-in-lifetime Opportunity to Meet King Khan and a Trip to the German Capital

New Delhi, Delhi, India, Wednesday, December 07, 2011 — (Business Wire India) — Microsoft launched Meet the Don2: Mission Berlin contest that will give winners a chance to meet SRK and a once-in-a lifetime opportunity to take a free trip to the beautiful, historic city of Berlin. And, there’s more!

Just the stuff you’d like to do with your family to make this Year-end memorable, wouldn’t you?

To enter the “Meet The Don2: Mission Berlin” contest, one simply needs to walk into any of the retail outlets between 1st December 2011 to end of the month and year 2011, buy any one of the MSFT products -Windows PC, Windows Phone, Office and Xbox and then login to www.MissionBerlin.in, to answer 5 simple questions on Microsoft products and write a catchy slogan. Shortlisted candidates will be asked to submit the copy of the invoices.

In all, The Meet the Don2: Mission Berlin contest has three exciting stages and winners take it all!

“First Day First Show”

For the first 1000 correct entries, there’s a chance to win 4 tickets to the very first show of Don2 on the big screen, along with families and friends.

“Meet and Greet the Don”

Of the 1,000 select entries, 5 will be shortlisted and each of these families – “SRK, here I come!” – will get a chance to “Meet and Greet Shah Rukh Khan” .

Berlin Bound!

Now, the big one! Of the five lucky entries, the luckiest one will win the never-before opportunity of an all-expenses-paid dazzling tour to Berlin, now also known as the city of Don2 too!

Speaking on the occasion, Amrish Goyal, Director, Windows Business Group, said, “At Microsoft, we focus on delivering innovative products and services but more importantly, we believe in creating incredible experiences for our consumers. With the Meet the Don2: Mission Berlin contest, we not only intend to bring people together in so many different ways but give them more than one reason to celebrate this season.”

He further added: “We’d also like to take this opportunity to thank the entire Excel team for partnering with us in this unique initiative. We hope to attain new heights and create a benchmark in the consumer segment with this grand alliance.”

To popularize the contest, Microsoft has planned a 360 marketing campaign which will include a TVC featuring clips from the Don2 movie, radio advertisements, digital banners and retail collaterals. In the online space, popular social channels like Facebook will be tapped and amplified with on ground promotions in major retail outlets and through the OEM partners.

Microsoft’s ‘Meet the Don 2: Mission Berlin” contest surely “Ends The Year with a Bang”

About Microsoft India

Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in 10 cities – Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune.

For more information on Microsoft India:
Log onto: www.microsoft.com/india/msindia
Follow us on: www.twitter.com/MicrosoftIndia / http://www.facebook.com/MicrosoftIndia

CONTACT DETAILS
Sonali Chakravorty, IPAN Hill and Knowlton, +91 9911813131, schakravorty@ipanhillandknowlton.com
Dipti Mehra, Microsoft Corporation India Pvt. Ltd., +91 9811820160, diptim@microsoft.com

KEYWORDS
CONSUMER, ENTERTAINMENT, BUSINESS SERVICES, IT, MEDIA, RETAIL, TECHNOLOGY

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