Press release from Business Wire India
Source: Cryo-Save
Wednesday, October 19, 2011 05:31 PM IST (12:01 PM GMT)
Editors: General: Consumer interest; Business: Banking & financial services, Business services, Media & entertainment; Healthcare
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Cryo-Save India Releases New Age Parenting Survey 2011
New-age parents know little about evolving technologies in healthcare although health seems to be the thrust area among most, says a Cryo-Save survey

Bangalore, Karnataka, India, Wednesday, October 19, 2011 — (Business Wire India) — As per a survey conducted by Cryo-Save India, the Indian arm of Europe’s largest family stem cell banking company, a surprising 61% of couples expecting babies did not know of new age healthcare possibilities such as genetic testing and stem cell banking although a majority of them claimed that they would invest the most on the health of the child. The survey was conducted across 8 major cities in India that included Mumbai, Delhi, Chennai, Bangalore, Ahmedabad, Pune, Hyderabad and Kolkata and covered 391 couples expecting children.

The findings gave some very interesting insights into the fears and aspirations of new-age parents. The pursuit of careers and financial stability seemed to play a big role on how young couples approached parenting. For instance, in Mumbai, only 29% of expectant mothers surveyed were willing to quit their jobs to become full-time parents. There also seemed to be a growing apprehension among many parents-to-be about the crunch that parenting is likely to impose on personal time and money. 58% of expectant fathers in Bangalore felt they will have little access to personal money upon becoming fathers. In Delhi, 80% of couples were willing to engage external help to assist them in child rearing in the first six months of the child being born.

The survey is an attempt by Cryo-Save to understand the fears and aspirations of new-age parents in India with whom the company has been trying to build awareness on the merits of stem cell banking.

Commenting on the trend, Rajesh Sharma, CEO, Cryo-Save India said, “Many couples are anxious about the challenges of raising children in today’s demanding world. Our parents had very few choices when we were growing up. Today, technology has thrown open new possibilities. But ironically, while young people are leveraging technology to improve various aspects of their lives, they seem woefully ill-informed when it comes to emerging technologies in healthcare. Cryo-Save is in the business of stem cell banking which, today, offers numerous possibilities for cure and regeneration. Sadly, there are very few who even know about it, in spite of having so much information at their disposal. This raises some pressing questions on how seriously young couples are looking at healthcare for their children.”

In contrast, in countries such as the US, expectant parents are aware of new healthcare possibilities such as stem cell banking and therapy as doctors are mandated to share information on the benefits. This is not the case in India. While stem cell banking in India is still in its nascent stages, companies like Cryo-Save have been striving to educate people on the merits of the evolving technology that offers cure from life-threatening diseases such as leukemia, thalessemias, anemias and several others. The company was recently accredited by the World Health organization (WHO) with a GMP certification, making it the first company in the country to have been recognized so.
Other key findings included:

— 59% of expectant parents showed a gender preference for the child.
— 21% of couples will consider adoption if they do not get pregnant
— 44% of couples wanted only one child
— 64%of couples first invested in jewelry
— 36% and 5% would consider quitting jobs to assume full-time parenting roles
— 58% of expectant parents claimed to be aware of post natal care
— 33% of expectant mothers felt their biggest sacrifice would be personal time
— 34% of expectant fathers felt their biggest sacrifice would be personal time

Cryo-Save India:

Cryo-Save is the largest family stem cell bank in Europe and has been present in India for over the last 4 years. Headquartered in Bangalore, it boasts of a state-of-the art, fully automated adult stem-cell storage facility.

Cryo-Save Group N.V. (Euronext: CRYO) was established in 2000, headquartered in Netherlands, and owns or has access to, operating laboratory and storage facilities in Belgium, Germany, Dubai, India and France (in progress). Driven by its international business strategy, Cryo-Save’s services are available in 40 countries across four continents (Europe, Asia, Africa, America).

CONTACT DETAILS
Tejasvi, Brand comm, +91 9742023272, tejasvi@brand-comm.com
Parvathy, Brand comm, +91 9845849686, parvathy@brand-comm.com
Megha, Brand comm, +91 99167 26597, megha@brand-comm.com

KEYWORDS
CONSUMER, BANKING, BUSINESS SERVICES, MEDIA, HEALTHCARE

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