Press release from Business Wire India
Source: Shivsu Canadian Clear International Limited
Friday, July 22, 2011 01:26 PM IST (07:56 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Construction, Water
Shivsu Canada Pure Fillers Ties up with Belgium’s PRODEB Brewery to tap the Country’s Brewery Market
Plans to launch micro breweries / brewpubs in India

Chennai, Tamil Nadu, India, Friday, July 22, 2011 — (Business Wire India) — The Chennai-based Shivsu Canada Pure Fillers Pvt. Ltd. (SCPF) has recently entered into a Joint Venture with Belgium-based M/s. PRODEB Brewery & Technology who are the leaders in Brewery equipment to provide total turnkey solutions for Micro Breweries / Brewpubs (a micro brewery is a small brewery with a limited production capacity which produces hand-crafted beers).

The demand for Beer is growing at the rate of 25 to 30% per annum in India and Shivsu wants to capitalize the opening of micro brewery licenses by the Government in several states in India. It expects to establish at least 75 to 100 micro breweries at an investment of Rs. 1.5 Crore t o 2 Crores each by the end of FY 2011-12 in various states in India amounting to a turnover of Rs. 100 to 150 crore annually and job opportunity to over 1500 people.

According to Mr. Sushilkumar Eashwaran, Technical Director of SCPF, “the Indian market for different types of beers available in Europe is still at a nascent stage in India. Due to a clear policy of licenses for micro breweries / brewpubs by various state governments in India the growth of European traditional beer is bent to attract and satisfy the taste buds of millions of Consumers.”

Canada Pure Fillers plans to launch through these micro breweries and brewpubs not just regular lager or ales but also many exiting flavors of beers such as Apple, Peach, Litchi, Kriek and Chocolate. It also expects to launch Stout beers as well as Artizanal beers as well as a special beer for women in the offing. The alcohol level present in the micro brewery / brewpubs will range from 3 to 8%. The company has a team of reputed brew masters from Belgium who would share the recipes and train the Indian companies to produce great tasting beer. In the process, SCPF has launched equipment with a joint venture with PRODEB Brewery Technology from Belgium.

“We believe that the finest beers in the world are manufactured in Belgium and we would like the Indian market to taste freshly brewed beer with the recipe from the leading brands and brew masters from Belgium. Our micro breweries will not only offer a wide variety to the Indian consumers but also to the international tourist. This would add a big boost to the Indian tourism industry. America / Europe have more than 2500 micro breweries / brewpubs and we expect the same numbers in India in the coming years,” added Mr. Sushilkumar Eashwaran.

About SCPF

SCPF – a member company of Shivsu Group – is into the business of establishing Bottle Water , Soft Drink, Juice etc., . Since its establishment in the year 1969, it has pushed its boundaries to include various business activities like Pet Bottle Blowing Machine, Pet Bottle Rinser Filller Capper, Galsss Bottle Washer Filler Capper, Polycarbonate Washer Filler Capper, Liquor and Beverage Packaging Machinery. With the setting up of micro breweries, the company targets an additional turnover of Rs. 150 crore in the coming financial year. In the next three years the company plans to venture into African, European and American markets and also foray into large brewery project of 50,000 HL to 1,00,000 HL per annum,

About PRODEB Brewery

PRODEB Brewery technology is the company based out of Brussels-Belgium who is in the business of manufacturing and consulting technologies for Micro Brewery. The company has the expertise to deliver the latest Belgium technology along with renowned brew masters to produce the great tasting beers.

PRODEB has an exclusive Joint Venture agreement with Canada Pure Filters for Worldwide market. Under its banner PRODEB has several brands of micro brewery in Belgium that are sold worldwide. PRODEB brewery technology also provides reliable raw materials for beer manufacturing from Belgium.

Mr. Somasunder, Vice President – Marketing, Shivsu Canadian Clear International Limited, +91 9841042337,


If you wish to change your Business Wire India selection please click on this link and use your personal username and password to login.

Submit your press release at