Press release from Business Wire India
Source: Paul Writer
Thursday, July 21, 2011 12:02 PM IST (06:32 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Paul Writer Launches The Futurist Marketing Hall of Fame
To showcase top modern marketing campaigns at The Futurist CMO conference

Bangalore, Karnataka, India, Thursday, July 21, 2011 — (Business Wire India) — Paul Writer (www.paulwriter.com) a leading marketing advisory firm today announced the creation of India’s first virtual Hall of Fame. This program will recognize marketing campaigns that leverage modern marketing tools either in a standalone fashion or as a companion to legacy channels such as print, radio, TV to create an impact in the current market place

Campaigns will be identified through editorial research and nominations received through www.paulwriter.com Criteria for inclusion are the use of modern marketing channels such as digital and social media, impact and creativity of the concept.

Campaigns will be reviewed by a member of the Futurist CMO Hall of Fame which includes senior marketers who are developing and enhancing the marketing eco-system in India such as Abraham Alapatt, SVP-Head Brand and Corporate Communications, Future Generali, Ajay Kaul, CEO, Jubilant Foodworks Ltd, Lloyd Mathias, President, Marketing, VAS, Business Development & Alliances, CMO, Tata Teleservices Ltd, Nita Kapoor, Executive Vice President, Marketing & Corporate Affairs, Godfrey Phillips India Ltd, Shubhajit Sen, Vice President, Marketing, GlaxoSmithKline Consumer Healthcare India Ltd, and Vikram Datta, Vice President – Marketing & Sales, Unitech Ltd.

“There is a gap in recognizing impactful campaigns that leverage the modern tools of marketing and through this Futurist Marketing Hall of Fame, we hope to further encourage the leaders of tomorrow to think beyond the traditional approach in marketing”, said Jessie Paul, CEO, Paul Writer and author of No Money Marketing. This is also the first of its kind initiative that not just focuses on the much-hyped social media but looks at modern marketing as a holistic program that includes all channels across three categories.

Mixed Media is where the brand has used at least one digital media channel and at least one legacy media channel.

100% Digital which can include any campaign that does not use legacy media (print/radio/TV) but is purely digital or mobile.

Frugal marketing campaigns that have been successful in maximizing ROI with minimal spends

Selected campaigns will be showcased online and the team will be felicitated among their peers at the Futurist Marketing Hall of Fame Awards ceremony to be held during The Futurist CMO Conference in Oberoi, Gurgaon between 25-26 Aug, 2011. The Futurist CMO Conclave brings together 100 of India’s leading marketers from companies such as IBM, Dell, Essar Group, Vedanta, Bharti Airtel, MakeMyTrip, ITC, NIIT, Bata India, Reliance Communications, and more. Paul Writer is hosting this conclave with support from corporate partners such as IBM, Dell, Vdopia and Unmetric.

To ensure your campaign is considered for inclusion in the Hall of Fame, please email paulwriter@paulwriter.com or apply online at www.paulwriter.com.The Futurist Marketer Hall of Fame is open to all brands/firms that have implemented their campaigns in India. Submissions must refer campaigns that were executed after Jan 2010. Submissions are welcome from agencies on behalf of their clients, provided they are authorized to do so. The last date for submissions is 5th Aug, 2011.

CONTACT DETAILS
Ayesha Naaz, Paul Writer, +91 (80) 40965153, ayesha.naaz@paulwriter.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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