Press release from Business Wire India
Source: MetLife
Monday, June 27, 2011 04:30 PM IST (11:00 AM GMT)
Editors: General: Consumer interest; Business: Business services, Healthcare, biotechnology & pharmaceutical; Healthcare
MetLife Partners with ‘India Unite To End Polio Now’ Campaign (IUEPN) for Polio Eradication Awareness Campaign

New Delhi, Delhi, India, Monday, June 27, 2011 — (Business Wire India) — — Specially branded bus with Polio eradication messages like ‘Polio ka koi ilaaj nahi, 2 boond har bar hai bachav sahi’, ‘Pehle 5 saal, mere bachhon ko 2 boond har bar’ will be seen on public transport buses.

— MetLife to send out specially created SMSs, to notify their customers to create awareness about Polio eradication and inform them about the upcoming Polio Rounds

MetLife India Insurance Company Limited (MetLife) have partnered with India Unite to End Polio Now (IUEPN) campaign supported by UNICEF, for Polio Eradication Awareness campaign using innovative Out of Home media to spread the message. The campaign will utilize space on public transport buses, including HOHO bus in Delhi (capital’s first ‘Hop-on, Hop-off’ bus service), for spreading awareness messages on Polio eradication.

In addition to Delhi, similar campaign on the mass transport buses was also started in Mumbai and Kolkata. As communication partner for the IUEPN program, MetLife sent out SMSs to all its customers creating awareness for Polio eradication and notifying them about Polio Rounds on June 26th 2011. The MetLife SMS reminded the customers and urged them to secure their child by vaccinating against polio on Sunday June 26, 2011.

According to Rajesh Relan, MD, MetLife India, “MetLife believes that India’s future lies in its children and hence it is of utmost importance to secure and safeguard them from the uncertainties of life. Children have been at the center of many initiatives taken at MetLife. From helping secure children’s dreams to insuring their future, MetLife has constantly looked at making an impact by helping the development of the country’s young. Today, we are proud to be associated with IUEPN campaign of UNICEF towards total eradication of polio.”

The India Unite to End Polio Now (IUEPN) campaign is an initiative implemented by Aidmatrix Foundation, and supported by UNICEF and a collaborative effort between the Ministry of Health and Family Welfare (MOHFW), World Health Organization (WHO), National Polio Surveillance Project (NPSP), Rotary International and the U.S. Centre for Disease Control (CDC).

The India Unite to End Polio Now (IUEPN) campaign leverages private sector resources to enhance polio knowledge and vaccination throughout India, specifically targeting nomad and mobile populations. IUEPN achieves this by expanding the polio communication reach to high-risk groups and reinvigorating the polio messaging campaign to the masses with innovative communication mediums such as interactive booths, OOH media, SMS & voice messaging, local folk theatre along with other locally driven messaging options, posters and wall paintings. These are being implemented at public spaces like railway stations, bus stops, banks, schools, and other high visibility driven mediums and locations.

About MetLife India Insurance Company Limited (MetLife)

MetLife India Insurance Company Limited (MetLife) is an affiliate of MetLife, Inc. and was incorporated as a joint venture between MetLife International Holdings, Inc., The Jammu and Kashmir Bank, M. Pallonji and Co. Private Limited and other private investors. MetLife is one of the fastest growing life insurance companies in the country. It serves its customers by offering a range of innovative products to individuals and group customers at more than 700 locations through its bank partners and company-owned offices. MetLife has more than 70,000 Financial Advisors, who help customers achieve peace of mind across the length and breadth of the country. For more information about MetLife, please visit the company’s website at

MetLife, Inc. is a leading global provider of insurance and financial services with more than 140 years of experience and operations throughout the United States, Latin America, Japan, Asia Pacific, Europe and Middle East. Through its subsidiaries and affiliates, MetLife, Inc. reaches 90 million customers in over 60 countries, is the largest life insurer in the United States1 and Mexico2, and has relationships with more than 90 of the top 100 FORTUNE 500® companies, and over seventy percent of all Fortune 500® companies. The MetLife companies offer life insurance, annuities, automobile and home insurance, retail banking and other financial services to individuals, as well as group insurance and retirement and savings products and services to corporations and other institutions.

Mehak Kapur, MUTUAL PR, +91 9999894977


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