Press release from Business Wire India
Source: ZestADZ
Wednesday, March 09, 2011 04:02 PM IST (10:32 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
Mobile Advertising Network Plus1 WapStart and ZestADZ Announces Partnership in Mobile Advertising

Chennai, Tamil Nadu, India, Wednesday, March 09, 2011 — (Business Wire India) — The largest Russian mobile advertising network Plus1 WapStart and leading Global mobile advertising network ZestADZ announce partnership in Mobile Advertising.

Through this collaboration ZestADZ advertisers will gain access to the WapStart’s quality inventory and its audience for the expanding Russian and CIS regions.

Asif Ali, President, ZestADZ: ¬ęPartnership with the largest Russian network WapStart is a strategic step for us. We are excited to start offering Russian and CIS inventory to our clients and expect strong demand in this area. Our clients should notice improved ROI and conversion rates from campaigns targeted to this geography.

ZestADZ impressed us with their aggressive growth and relevant experience promoting to the large developing markets similar to Russia. – comments Oleg Pavlioutchenko, Managing Partner, WapStart, – this year we continue with the strategy started in 2010 with the purpose of achieving maximum transparency and accessibility of the Russian mobile inventory to the world-class Advertisers and their demands. Looking back at our results in 2010 we see a strong interest from international brands and agencies in the area of mobile marketing. We forecast a very healthy growth on the Russian mobile market in 2011, similar to what has started to happen on the western markets in 2010. That is why we continue to actively recommend and encourage local business to step up planning and participation in this area as well.

About ZestADZ:

ZestADZ is a leading Global mobile ad network, currently delivering nearly 4 billion mobile ad impressions each month with consistent sequential growth. ZestADZ is headquartered in Los Angeles with Offices in Chennai, India and in Kuala Lumpur, Malaysia. ZestADZ works with leading brands, agencies, advertisers and publishers in US, EU and Asia.

For more information on ZestADZ, visit or write to Kevin, Marketing Manager –

About WapStart:

WapStart is the owner of the largest mobile advertising network Plus1.WapStart and the most popular and complete mobile sites catalogue Top WapStart in Russia. WapStart services over 3000 mobile publishers with 1.1 million unique visitors and over 30 million ad requests daily. Plus1 WapStart unique technology allows for detailed targeting and analysis of the visiting audience, resulting in the most relevant ads placement for increased ROI and monetization.

Irina Korkina, PR Manager, Plus1 WapStart,


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