Press release from Business Wire India
Source: Frost & Sullivan
Tuesday, March 22, 2011 02:04 PM IST (08:34 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Media & entertainment, Water
Eureka Forbes Limited receives the Frost & Sullivan’s Best Company of the Year Award 2010 for the Indian Residential Point-of-Use Water Treatment Systems Market

Mumbai, Maharashtra, India, Tuesday, March 22, 2011 — (Business Wire India) — Frost & Sullivan honored Eureka Forbes Limited with the Best Company of the Year Award for 2010 in the Indian Residential POU Water Treatment Systems Market. The company has exhibited excellence in growth by expanding its customer base in all market segments.

Over the years, it has developed seven state-of-art water treatment technologies to address 17 diverse water conditions in India. Field research is monitored through 16 Aquacheck Research Centers, which have also done water mapping in areas spanning more than 80 percent of all the pin codes in India.

Eureka Forbes’ innovative product range is available at different price brackets, thus making its mission to provide safe drinking water to every Indian possible.

The company has effectively tackled competition in the lower-end, non-electric product category by launching AquaSure 3PCTi (an innovation with positive-charge technology), a first for the world. This purifies water without using chemicals. This demonstrates Eureka Forbes’ continuous effort to read market trends and be pro-actively equipped to tackle competition.

Eureka Forbes has enhanced customer value and customer satisfaction through quality and timely service, leading to customer retention and customer base expansion. Today, Eureka Forbes has the widest service network in the Indian residential POU market. This includes around 1,500 service centers with over 5,000 trained service technicians, who visit approximately 25,000 clients daily.

Eureka Forbes has been the market leader in the residential water purifiers market for almost three decades now, and has attained the foremost position of a being a trusted expert on water purification solutions. It has been honored as the Most Admired Knowledge Enterprise (MAKE) in Asia and India for creating value based on customer knowledge.

Mr S.L. Goklaney, Executive Vice Chairman, Eureka Forbes Limited said, “We have always dreamed of providing pure and safe water to every Indian. We have a satisfied customer base of over 8 million homes, with a sales-to-service manpower ratio of 1:1 to ensure customer satisfaction. This award marks the unique ability of our Eurochamps to win the customers’ hearts and be a ‘Friend for Life’ to their families. With this award comes responsibility. We will strive to educate and guide our customers even better with the domain knowledge we have on water quality, appropriate technologies and environmental conservation.”

Mr. Y.S. Shashidhar, Managing Director, Middle East and North Africa, Frost & Sullivan, said, “To be successful in a market as dynamic as the POU Water Treatment Systems, companies have to attain an edge over other players. Eureka Forbes has always stayed ahead of competition by being innovative and pro-active. The company’s USP has been to develop effective strategies, display flexibility in managing multi-channels to reach customers, and cater to their servicing needs.”

In its quest for growth, the company has embraced technology by partnering with a global leader in IT, to sharpen its focus on customer satisfaction, leads management, achieve greater profitability, and enhance online working with its sales, distributor, service franchisee, and logistic partner networks.

Eureka Forbes partnered with World Vision India, an NGO, with the shared objective of improving access to clean drinking water for rural and urban communities operating under World Vision’s Area Development Programs (ADPs) in India. While being a market leader for nearly three decades, the company has made breakthrough technology innovations and also pioneered corporate social responsibility projects.

Frost & Sullivan is proud to honor Eureka Forbes with this award for its effective growth implementation strategies and for retaining the market leadership position.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit

About Eureka Forbes Limited

Eureka Forbes, Rs 12,000 million-plus, multi-product, multi-channel company, is part of the reputed Shapoorji Pallonji Group. As a pioneer of direct selling in India, it is now Asia’s largest direct sales organization, with a sales force of over 7,500 engaging with 2.4 million families every year. Eureka Forbes has moved to the larger landscape of entire water treatment and industrial water recycling units and desalination plants. It has forayed into community water plants in rural India to fulfill its mission to provide safe drinking water to every Indian.

It ranks amongst the Best Employers in Asia and India (Hewitt Survey). It is also amongst India’s Most Admired Consumer Durable Companies. It is the pioneer and leader in water purification systems, vacuum cleaners, air purifiers, and security systems. It has built and sustained two product Superbrands: Aquaguard and Euroclean Vacuum Cleaner. Eureka Forbes has been hailed a Business Superbrand for several years.

A firm belief that unpolluted water and air are the birthright of every Indian inspired the company to set up the Eureka Forbes Institute of Environment (EFIE), which promotes awareness about conservation and management of precious natural water and air resources to protect the environment for the next generation.

For more information on Eureka Forbes, visit

Ravinder Kaur, Corporate Communications – South Asia, Frost & Sullivan, +91 9940141714/ +91 (44) 66814080,
Nimisha Iyer, Corporate Communications – South Asia, Middle East & North Africa, Frost & Sullivan, +91 9820050519/ +91 (22) 66072004,
Nandu Rajadhyax, Head – Corporate Marketing, Eureka Forbes Limited, +91 (22) 30449700 / 9888/ +91 9920980006,


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