Press release from Business Wire India
Source: Birlasoft
Tuesday, March 22, 2011 03:35 PM IST (10:05 AM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Business services, Information technology; Technology
Birlasoft unveils Customer Insight Lab to help Businesses with Customer Acquisition, Engagement and Retention

Bangalore, Karnataka, India, Tuesday, March 22, 2011 — (Business Wire India) — Birlasoft today announced investments to set up a Customer Insight Lab at its Bangalore facility in India. Focused on Customer Relationship Management (CRM)- based innovative solutions, the lab will carry out original research and development services to help customers drive business value through innovation, achieve large scale CRM transformations with a reduced ‘Total Cost of Ownership’ & ‘Total Opportunity Value’.

The Customer Insight Lab will serve as an incubation centre for technology offerings such as Customer Analytics, Mobile CRM and Social CRM as well as for vertical-focused offerings including – Wealth Management for the Financial Services industry and Warranty Management for the Manufacturing sector. In addition, CRM Tools, Frameworks, Accelerators and Proof-of-Concepts for our clients will be developed at this center.

Birlasoft’s CRM Centre of Excellence (CoE) has forged strong alliances with Siebel, and Oracle and has an established experience in ‘Oracle-On-Demand’ solutions, Sales cloud, Service cloud and application development, Application outsourcing engagements, package evaluation, CRM Upgrades & SaaS Consulting and production support.

Speaking at the occasion, Mr. Arup Gupta, CEO, Birlasoft said, “Customer Value can be derived through innovations using business and customer analytics. At Birlasoft, we believe that Insight added with Foresight can result in technology innovations that deliver business benefits. Capitalizing on our strengths and partnerships, this centre will provide innovative, cutting-edge and cost-effective solutions, prototypes and products for our clients in the key verticals of BFS&I and Manufacturing. The investments in the Customer Insight Lab will be about one million dollars (1 Mn USD) in a year’s time and this lab is the precursor to some of the new initiatives we are taking at Birlasoft.”

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About Birlasoft

Birlasoft, part of 150 year old multi-billion dollar CK Birla Group, enables clients in Banking & Financial Services, Insurance and Manufacturing industry, to become competitive in their business by providing value-based information technology services, in onshore, offshore and near-shore models.

Birlasoft’s portfolio of services include application development & management, testing, enterprise resource planning (ERP – SAP, Oracle, PeopleSoft), business intelligence data-warehousing solutions, customer relationship management (CRM – Siebel), enterprise & IT asset management (EAM, ITAM – IBM), portfolio management (PPM – HP), process consulting and managed infrastructure services.

Birlasoft’s robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma, SEI CMMI Level 5 on Continuous Representation and a secure services framework.

Headquartered at Delhi NCR region in India, Birlasoft has presence across Americas, Europe, Australia, ASEAN and India. For further information, go to

Mohit Verma, Senior Manager – Media Relations, Birlasoft, +91 9818821641,
Hemlata K Varlani, General Manager – Global Marketing, Birlasoft, +91 9560699255,


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