Press release from Business Wire India
Tuesday, April 27, 2010 12:30 PM IST (07:00 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Media & entertainment, Telecommunications; Technology
iVdopia Counters Apple’s CEO with a Subtle Message; iVdopia says “Not all Mobile Ads Suck Alike”
Breakthroughs Such as Social Media Ads for Mobile and high-def ads for the iPad Leave Apple and the rest in the Dust
New Delhi, Delhi, India, Tuesday, April 27, 2010 — (Business Wire India) — iVdopia (www.ivdopia.com), the pioneer of interactive video advertising for mobile devices since early 2009, has a message for Apple CEO Steve Jobs: “Not all mobile ads suck alike.”
With Apple’s launch of iAds earlier this month, Jobs announced that “mobile ads suck.” Jobs failed to factor in that mobile ads for more than a year have featured envelope-pushing, high-quality options available to major brand advertisers and application developers.
iVdopia, which launched in March 2009, has repeatedly introduced new mobile advertising features that many competitors still fail to match, such as the Talk2Me social ads and the first and only high-def ads for the iPad.
“While Apple devices are tearing up the market, innovation around advertising on these devices has been left to others. From our introduction of the first ads that let users stay within the application – something Apple is only developing now – to the first company to launch social media interactivity on mobile with Talk2Me, we’ve consistently been leading the way with the latest and widest range of advertising options available on mobile,” said iVdopia co-founder Srikanth Kakani. “We can definitively say that mobile ads on iVdopia do not ‘suck.’ “
Apple’s move toward producing in-application canvas page ads comes a year after iVdopia’s introduced the mobile advertising solution. iVdopia also launched the first social media ads on mobile through Talk2Me as well as the first high-def ads on iPad.
“The industry is only now waking up to what we have been doing since day one, which only reinforces our vision,” says iVdopia COO Chhavi Upadhyay. “From the release of the Android SDK to our innovative HTML5 ads that can do anything with game-in-game ad experiences, we’ve been the first to give brand advertisers and application developers an array of the newest, most innovative ad solutions. Expect our proprietary technology to continue to lead the way with even more mobile advertising innovations that will not suck.”
iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on smart mobile devices. iVdopia’s brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns.
iVdopia has continued its revolutionary streak with Talk2Me, a completely extensible way of customizing ad interaction according to brand. Talk2Me ads are the first to allow mobile advertisers to tailor interactive actions in video and banner ads that include the customized social features to best fit their branding needs.
The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose, CA, New York, NY, Gurgaon and Mumbai, India.
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