Press release from Business Wire India
Source: Frost & Sullivan
Tuesday, February 16, 2010 03:04 PM IST (09:34 AM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Advertising, PR & marketing, Automotives; Technology; Healthcare
A First for India: Frost & Sullivan Initiates Voice of Indian Automotive Customers 2009: Evaluation of Health, Wellness, and Wellbeing Features in Vehicles
Mumbai, Maharashtra, India, Tuesday, February 16, 2010 — (Business Wire India) — Frost & Sullivan initiated the first ever study evaluating the health, wellness, and wellbeing (HWW) features that customers look for in their cars. The study revealed that car owners see HWW as features important in terms of improving state of mind, decreasing stress while driving in uncomfortable conditions, providing physical support, and controlling the internal vehicle climate as the topmost criteria while purchasing a car.
The two major factors associated with stressful driving are: Psychological stress, includes fear of getting penalized due to over speeding, following paper maps to find the destination, and any change in travel plan. Physical stress includes uncomfortable seats, which while driving through congested traffic cause pain, and too many car features to handle.
To view the Graph 1, please click on the link given below:
Compared to internal environmental features (such as air quality and optimum temperature features), physical vehicle features (such as transparent pillars) were not perceived to be highly beneficial. Rather, features that assist drivers while driving are perceived to be more beneficial. Real-time diagnostics, inter-vehicle hazard warning, and emergency calls are rated highly by Indian vehicle owners.
Safety features like run flat tyres, tyre pressure monitoring system, automatic locking while getting out, etc. are perceived as most beneficial. Conversely, safety features like adaptive cruise control and lane keeping assistance are perceived as less beneficial.
To view the Graph 2, please click on the link given below:
The study also analyzes the willingness to pay extra for HWW features. Interestingly, 79 percent are satisfied with the HWW features their current vehicles have. Nearly all Indian vehicle owners report HWW features as important factors that they will consider for their next vehicle purchase.
To view the Graph 3, please click on the link given below:
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Ravinder Kaur, Corporate Communications – South Asia, Frost & Sullivan, +91 (44) 42044760, firstname.lastname@example.org
Tanu Chopra, Corporate Communications – Middle East, Frost & Sullivan, +91 (22) 40013437, email@example.com
Nimisha Iyer, Corporate Communications – South Asia and Middle East, Frost & Sullivan, +91 9820050519, firstname.lastname@example.org
CONSUMER, CONSULTANCY SERVICES, MARKETING, AUTOMOTIVE, TECHNOLOGY, HEALTHCARE
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