BWI: Government Approves Rajat Sharma’s India TV Wiz

Press release from Business Wire India
Source: India TV
Wednesday, August 12, 2009 09:02 PM IST (03:32 PM GMT)
Editors: General: Consumer interest, Entertainment, People, Politics; Business: Advertising, PR & marketing, Business services, Media & entertainment
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Government Approves Rajat Sharma’s India TV Wiz
Coming Soon to Break the Mould on a Screen Around You

New Delhi, Delhi, India, Wednesday, August 12, 2009 — (Business Wire India) — The government on Tuesday approved media stalwart Rajat Sharma’s next 24-hour news channel, India TV Wiz. The approval means that Mr Sharma’s Independent News Service (INS) can now launch his next dream project, a premium news channel in Hindi and English.

Wiz is the first important 24-hour news channel to be approved under UPA-II.

INS will position Wiz as a formidable twin to market-leader India TV.

Wiz will have powerful synergy with Mr Sharma’s vision to connect with new-age audiences through his fast-emerging digital media business, India TV Interactive.

Mr Sharma confirmed that approvals for this secret project, very successfully kept under the wraps so far, have been received. On when the “careful planning and research” behind Wiz will hit the airwaves, he said, “Wiz will be up in six months, perhaps earlier in beta form. You will see a truly unique bouquet of content that will make it a nation-wide phenomena. Thanks to its ideator, Wiz will break the mould. It will give premium advertisers a bouquet of screens that support true marketing innovation, reaching their message to top-of-the-line-audiences across TAM cities and the next wave of conditional access markets. Wiz will be plugged on to new media and mobile platforms from Day One. Finally, Wiz will power a world-class partner for international news.”

As for editorial leadership, Mr Sharma, who is Group Editor-in-Chief, said one of the most live-wire and innovative editors in the business will run Wiz on a hands-on basis. He did not reveal the name at this stage.

CONTACT DETAILS
Rohit Bansal, India TV, +91 (120) 3051000, +91 (120) 3051005 (Ms Pooja Gupta in Mr Rajat Sharma’s Office), rohitbansal@indiatvnews.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, POLITICS, MARKETING, BUSINESS SERVICES, MEDIA

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com

BWI: Government Approves Rajat Sharma’s India TV Wiz

Press release from Business Wire India
Source: India TV
Wednesday, August 12, 2009 08:00 PM IST (02:30 PM GMT)
Editors: General: Consumer interest, Entertainment, People, Politics; Business: Advertising, PR & marketing, Business services, Media & entertainment
————————————————–
Government Approves Rajat Sharma’s India TV Wiz
Coming Soon to Break the Mould on a Screen Around You

New Delhi, Delhi, India, Wednesday, August 12, 2009 — (Business Wire India) — The government on Tuesday approved media stalwart Rajat Sharma’s next 24-hour news channel, India TV Wiz. The approval means that Mr Sharma’s Independent News Service (INS) can now launch his next dream project, a premium news channel in Hindi and English.

Wiz is the first important 24-hour news channel to be approved under UPA-II.

INS will position Wiz as a formidable twin to market-leader India TV.

Wiz will have powerful synergy with Mr Sharma’s vision to connect with new-age audiences through his fast-emerging digital media business, India TV Interactive.

Mr Sharma confirmed that approvals for this secret project, very successfully kept under the wraps so far, have been received. On when the “careful planning and research” behind Wiz will hit the airwaves, he said, “Wiz will be up in six months, perhaps earlier in beta form. You will see a truly unique bouquet of content that will make it a nation-wide phenomena. Thanks to its ideator, Wiz will break the mould. It will give premium advertisers a bouquet of screens that support true marketing innovation, reaching their message to top-of-the-line-audiences across TAM cities and the next wave of conditional access markets. Wiz will be plugged on to new media and mobile platforms from Day One. Finally, Wiz will power a world-class partner for international news.”

As for editorial leadership, Mr Sharma, who is Group Editor-in-Chief, said one of the most live-wire and innovative editors in the business will run Wiz on a hands-on basis. He did not reveal the name at this stage.

About Mr Rajat Sharma and Independent News Service Private Limited (INS):

Mr Rajat Sharma is Chairman of Independent News Service (INS) and Editor-in-Chief of India TV. India TV is presently the No.1 Hindi News Channel (please see attachment). INS was co-founded by Mr Sharma and Ms Ritu Dhawan in 1998. Mr Sharma edited important publications before entering television in 1992 with the iconic ‘Aap Ki Adalat’ and India’s first private news bulletin. With 20 years of work behind her, Ms Dhawan is one of India’s senior most television producers.

INS launched India TV in August 2004. Today it has a talent pool of 500+ personnel. As per TAM, India TV is a leader in the C&S Hindi news market in terms of shares, TVRs, time spends and audience in key markets. INS has investment by Fuse+ Media, an entity of ComVentures, a leading Silicon Valley-based venture capital and private equity group with over $1.5 billion of assets under management, of an equivalent of Rs 50.9 crore of FDI in INS for a 19.17 per cent stake, that took INS’s enterprise value to Rs 270 crore. In early 2008, after another strategic investment, INS’s enterprise value was Rs 500 crore.

CONTACT DETAILS
Rohit Bansal, India TV, +91 (120) 3051000, +91 (120) 3051005 (Ms Pooja Gupta in Mr Rajat Sharma’s Office), rohitbansal@indiatvnews.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, POLITICS, MARKETING, BUSINESS SERVICES, MEDIA

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com