Press release from Business Wire India
Source: India TV
Wednesday, August 12, 2009 09:02 PM IST (03:32 PM GMT)
Editors: General: Consumer interest, Entertainment, People, Politics; Business: Advertising, PR & marketing, Business services, Media & entertainment
Government Approves Rajat Sharma’s India TV Wiz
Coming Soon to Break the Mould on a Screen Around You
New Delhi, Delhi, India, Wednesday, August 12, 2009 — (Business Wire India) — The government on Tuesday approved media stalwart Rajat Sharma’s next 24-hour news channel, India TV Wiz. The approval means that Mr Sharma’s Independent News Service (INS) can now launch his next dream project, a premium news channel in Hindi and English.
Wiz is the first important 24-hour news channel to be approved under UPA-II.
INS will position Wiz as a formidable twin to market-leader India TV.
Wiz will have powerful synergy with Mr Sharma’s vision to connect with new-age audiences through his fast-emerging digital media business, India TV Interactive.
Mr Sharma confirmed that approvals for this secret project, very successfully kept under the wraps so far, have been received. On when the “careful planning and research” behind Wiz will hit the airwaves, he said, “Wiz will be up in six months, perhaps earlier in beta form. You will see a truly unique bouquet of content that will make it a nation-wide phenomena. Thanks to its ideator, Wiz will break the mould. It will give premium advertisers a bouquet of screens that support true marketing innovation, reaching their message to top-of-the-line-audiences across TAM cities and the next wave of conditional access markets. Wiz will be plugged on to new media and mobile platforms from Day One. Finally, Wiz will power a world-class partner for international news.”
As for editorial leadership, Mr Sharma, who is Group Editor-in-Chief, said one of the most live-wire and innovative editors in the business will run Wiz on a hands-on basis. He did not reveal the name at this stage.
Rohit Bansal, India TV, +91 (120) 3051000, +91 (120) 3051005 (Ms Pooja Gupta in Mr Rajat Sharma’s Office), firstname.lastname@example.org
CONSUMER, ENTERTAINMENT, PEOPLE, POLITICS, MARKETING, BUSINESS SERVICES, MEDIA
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