Press release from Business Wire India
Wednesday, May 06, 2009 01:15 PM IST (07:45 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Media & entertainment; Technology
Release no: 19873
World’s First Ultra Thin Full HD LCD Adjudged ‘Television of the Year’
Hitachi Ultra Thin Full HD LCD Impresses Judges at the NDTV Tech Life Awards with its Stunning Form and Functionality
New Delhi, Delhi, India, Wednesday, May 06, 2009 — (Business Wire India) — In a ceremony filled with glitz, glamour and fanfare, Hitachi’s Ultra Thin Full HD LCD was adjudged as the ‘Television of the Year’ at the first ever NDTV Tech Life Awards held on 29 April 2009. The jury comprised of eminent technologists, tech-media personalities and a Bollywood personality.
“It is a privilege and an honor that the Hitachi Ultra Thin Full HD LCD, which is also the world’s first Ultra Thin Full HD LCD, has received the first NDTV Tech Life Award for the ‘Television of the Year’. The Award is recognition of Hitachi’s commitment to provide cutting edge televisions which provide a path-breaking mix of superlative technology, aesthetics and eco-friendliness to the Indian consumer”, said Mr. Tarun Jain, Country Head – India, Hitachi Home Electronics Asia (S) Pte. Ltd.
From dozens of nominations, there were five leading television brands, who were nominated for the ‘Television of the Year’** Award. It was only at the Awards ceremony, in Oscar’s style, that the winner was announced. The entire awards process – from the nomination process to the final short listing – was overseen by Ernst & Young who were the process validators.
Hitachi, a few years ago, spotted the need among the aesthetically discerning luxury segment consumers, for a technologically cutting edge television that integrates with the overall ambience of a space, instead of screaming out for attention. This set the stage for a journey within Hitachi to design a television that looks exquisitely elegant while offering superb picture quality combined with eco-friendly features. The culmination of this journey was the birth of the next big television sub-category – the Ultra Thin category – represented by the world’s first Ultra Thin LCD designed & manufactured by Hitachi. Other brands have now followed suit and have announced the launch of similar Ultra Thin offerings, ensuring that this sub-category will see plenty of action in the near future.
In a few months Hitachi is slated to launch its next line-up of exciting and advanced LCD televisions.
** The Ultra Thin Full HD LCD which won the ‘Television of the Year’ Award was the UT42-MX700A. A brief product note along with features is provided below.
Hitachi Home Electronics Asia (S) Pte Ltd (HHES), a subsidiary of Hitachi Ltd, Japan and Hitachi Asia Ltd., markets consumer & multimedia products in Singapore and the Asian region. HHES in India offers a line of products which include high-end plasma and LCD televisions, LCD projectors and interactive whiteboards. For product information, please visit www.hitachiconsumer.com/in.
Hitachi, Ltd. headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). Hitachi is a world leader in electronics, and operates through more than 175 subsidiaries spread across Asia, America, Europe and Oceania. The company offers more than 20,000 products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services.
Hitachi Ultra Thin 1.5 LCD Series
Television design has evolved from the box shape of the CRT technology to the flat panel plasma/LCD televisions, finally culminating in the Ultra Thin models which will redefine the aesthetics of television design. Hitachi has achieved yet another electronics breakthrough by crafting the worlds thinnest commercially available LCD marking the birth of this new design category. The Hitachi Ultra Thin 1.5 Series which comprises 32″, 37″ & 42″ LCD televisions which are merely 1.5 inches thin and 70% thinner than conventional flat panel displays.
This new type display is designed for an affluent and refined segment of consumers who seek luxury, style and prestige and this series has a set of features, technologies and design aesthetics that are separate and very distinct from those found in today’s traditional flat panel displays. The televisions, while not screaming out for attention, elegantly integrate and add a touch of sophistication to the ambience they are placed in.
The Hitachi Ultra Thin 1.5 LCD Series received the Golden and Technical Award of Visual Grand Prix and the world famous Red Dot award for product design in Japan for 2008. In the United States 32 inch model of the Hitachi Ultra Thin 1.5 Series was honored with the CES 2008 Innovative Design and Engineering Award.
— 360 degrees – The back of the television is flat and sleek making the television equally attractive from any angle and hence making it possible to be placed in any part of the room (not necessarily against a wall)
— Elegant floor stand – Complimenting the 360 degree aesthetic appeal of the Ultra Thin LCD television is an exquisitely designed floor stand which helps in convenient placement of the television anywhere in the room, and not necessarily against or on a wall.
— Color variations – The Hitachi Ultra Thin 1.5 LCD Series comes in two color options – deep black and pristine white – so that the television gels better with the ambience
— 10.9 kg weight ( 32′ Inch LCD panel) – Its light weight allows the consumer to move the LCD Panel to different rooms with ease
— Fanless Ventilation system – An advantage of the new cooling system is that the unsightly grilles seen on the rear of other sets have been replaced by unobtrusive vents on top and bottom, giving the back of the units a sleeker, more refined appearance.
— IPS LCD technology for superior brightness, contrast and color – With the IPS Pro panels, it optimizes the backlight structure, improves the light output from each cell to produce truer color and more distinct contrast than any other LCD technology and also minimize the amount of power consumed by the Ultra Thin flat screens
Clear Motion Picture with 120Hz Conversion – With 120Hz Conversion of clear motion picture, it delivers crisp and clear images in vertical, horizontal and oblique dimension.
— Hitachi’s Proprietary “Anti-Judder” Technique – In its new Ultra Thin line, Hitachi has implemented proprietary technology, it accurately and automatically eliminates the jerky “judder” motion and matches the motion of the original movie.
— Picture Master Full HD – With enhanced high-resolution image processing engine, Picture Master Full HD, it analyzes and processes image at a high speed, providing state-of-the-art high picture quality.
— Energy Saving Design – The UT series has energy saving features, such as ” auto power off” to prevent consumers from forgetting to turn off the TV. The UT series also feature a “video power saver” which allows consumers to switch to stand-by mode when there is no signal coming into the TV.
Technology for the World’s First Ultra Thin LCD ( 35mm)
— Newly Developed Thin Power Unit -The thickness of the power unit is 1/3 the size of Hitachi’s conventional power unit, achieved by high-density circuit board technology and by optimizing power efficiency.
— Thin LCD Module – The panel is an IPS method. The diffusion board spreads the fluorescent light forming the backlight of the LCD panel evenly to realize thinness and high picture quality.
— Space Saving Non-Fan Cooling Structure – Hitachi’s simulation of the latest heat radiation technology enabled a non-fan cooling method. It is designed to radiate heat efficiency without excess heat, even when wall-mounted.
— Ultra Thin, Ultra Light Frame – Hitachi’s unique rigid frame structure is designed to prevent the panel from deformation, to be secure in strength and to be safely placed anywhere in the home.
Products available with all authorized Hitachi Dealers.
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