Press release from Business Wire India
Source: Brickwork Ratings
Thursday, March 05, 2009 05:13 PM IST (11:43 AM GMT)
Editors: General: Consumer interest, Economy, People; Business: Advertising, PR & marketing, Business services, Education & training
Release no: 19402
INDIAN ECONOMIC SUPERPOWER – Fiction or Future? Book Released in Bangalore
Bangalore, Karnataka, India, Thursday, March 05, 2009 — (Business Wire India) — The book is written by Prof. Jayashankar M Swaminathan from the University of North Carolina, USA. It emphasizes the fact that India’s prominence in the global economy is on the rise.
Synopsis: Following are some of the questions addressed in the book:
— Are we witnessing the rise of an economic superpower? Or is it a mirage?
— What factors have influenced this economic growth story across the different sectors?
— Which sectors present future growth potential?
— How can this opportunity be leveraged?
In this volume, leading experts and scholars present an in-depth analysis of the rise of the Indian economy across various sectors over the last 15 years. The book explores potential opportunities and pitfalls in business sectors such as software, business process outsourcing, manufacturing, logistics, aviation, marketing and sales and telemedicine. It also provides an overview of potential challenges related to infrastructure; lopsided growth and education in India and pitfalls to avoid while entering India. The book concludes by identifying sectors of outstanding potential for growth in the upcoming decade.
Speaking on the occasion of the release the Prof. Swaminathan said, “India is at the crossroads of becoming a powerhouse in the global economy. The past decade has seen a sea change in the Indian industry and the society and has made India an integral part of the global supply chain in both services and manufacturing. The ability of India to truthfully claim an economic superpower status depends critically on the way it can leverage human, knowledge and capital resource base to innovate and create sustainable inclusive growth over the next decade. The book enlightens the reader on the potential challenges and many opportunities in this journey”.
The Logistics Sector in India: Overview and Challenges: Prof. Pankaj Chandra, Professor and Director of the Indian Institute of Management, Bangalore, along with Prof. Nimit Jain, Assistant Professor, Indian Institute of Management, Ahmedabad, provides a detailed account of the challenges and opportunities associated with surface logistics. They start by discussing some of the peculiarities of Indian supply chains, which typically have focused on cost reduction rather than speed. Transportation cost represents roughly 40% of the total logistics cost in India, and the use of technology in logistics is fairly limited. The authors highlight manufacturers’ efforts to develop a local supply base (a response to the poor infrastructure), which can lead to inefficiencies. They also discuss the changes in logistics needs as well as the changes in infrastructure planned across the country, including the creation of the Golden Quadrilateral expressway, the planned expansion of rail connectivity, and the development of multimodal transportation capabilities. Professors Chandra and Jain then highlight the trends in the industry since liberalization and the need to expand the scale of operations for logistics providers as more multinationals come in. The authors provide a rich set of case examples of innovations in this sector, including those from GATI (a cargo company that transformed itself into an end-to-end solutions provider), AMUL (one of the most Successful dairy cooperatives in the country, with numerous logistics innovations), DABBAHWALLAHS (the lunch-box delivery cooperative of Mumbai whose accuracy has been compared to that of FedEx by many researchers), ITC e-choupal (Indian Tobacco Company’s agri-business model based on e-commerce),and the auto component replacement supply chains. Finally, they conclude with a brief overview of the major challenges and opportunities for this sector going forward.
On this occasion, Prof. Pankaj Chandra, said, “This book will add significantly to our understanding of India, its processes and industry. It is comprehensive and presents valuable models for long term growth of India.”
Offshore to Win, Not Shrink: Mr. Vivek Kulkarni, former Secretary of Information Technology in the state of Karnataka (of which Bangalore is the capital) and the founder and current CEO of Brickwork, Inc., a leading provider of BPO and KPO services, gives an account of the key historical developments that have made Bangalore the services offshoring hub of the world. Mr. Kulkarni also provides an account of lessons learned from offshore winners such as GE and IBM, while highlighting the reasons that other initiatives have failed. He notes the key factors related to failures, including picking the wrong process or activity to offshore; not understanding cultural and communication nuances; not choosing top executives correctly; underestimating the turnover in employees; choosing the wrong partner; and not paying enough attention to security and quality-related issues. He then goes on to discuss alternative offshoring models – the use of captives, third-party vendors, or the build, operate, and transfer model – and their trade offs. Next he provides a framework to enable firms to choose a country, specific city and location, and finally a vendor in India. He discusses current challenges facing offshoring (BPO/KPO) businesses, based on his experience with Brickwork, and he also highlights issues related to operational excellence as well as the crucial need to manage the workforce. Mr. Kulkarni concludes with a description of the growing domestic market and new sectors for business and knowledge process offshoring.
Mr. Vivek Kulkarni, spoke on the occasion saying, “In spite of the prevailing financial crisis, the outsourcing will triumph. While many large MNC firms are busy restructuring, possibly constrained by the Government aid, the small and medium enterprises, busy professionals and individuals will now step in to take advantage of the outsourcing revolution. India remains the most attractive off-shoring destination in the long run”.
This book is geared towards managers and executives of multinational firms, business students, potential investors, researchers or anyone interested in obtaining a deeper understanding about the Indian business economy and its growth story.
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Indian Economic Superpower
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Indian Economic Superpower
Anitha Girish, Brickwork Ratings, +91 (80) 40409900, email@example.com
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